Top Accounts & Consulting Field Marketing Review
at IBM
Placement (10 Months+)
Marketing
London
Review Submitted: May 2023
Overall Rating
4.7 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
5/5
-
Overview of Role
4.3/5
-
Skills Development
4.5/5
-
Support and Guidance
5/5
-
Company Culture
5/5
-
Overall Experience
5/5
-
Future Career Prospects
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
Manage 10 accounts from the UK & Ireland (UKI).
Support the team in formulating their account strategies, enabling accounts with assets for key meetings, i.e., client profiles.
Support the building of our strategy in line with the UKI market, considering key priorities, audience, and blockages.
I collaborate closely with the events team, facilitating client-IBM interactions, planning, and executing events while liaising with agencies.
Project manage consulting learning sessions to bolster social eminence for UK Consulting Business consultants and partners.
Support the team in formulating their account strategies, enabling accounts with assets for key meetings, i.e., client profiles.
Support the building of our strategy in line with the UKI market, considering key priorities, audience, and blockages.
I collaborate closely with the events team, facilitating client-IBM interactions, planning, and executing events while liaising with agencies.
Project manage consulting learning sessions to bolster social eminence for UK Consulting Business consultants and partners.
Were you given much responsibility during your placement / internship?
Yes, a prominent example of this was executing an event. I picked up skills ranging from event management to operations and legal. It involved collaborating with one of our largest business partners. Drawing upon my insights and expertise gained from my work with the Marketing team and involvement in various client-focused events, I ensured an exceptional IBM presence. My attention to detail and proactive approach reassured all stakeholders and was decisive in delivering the best IBM presence ever brought to one of these events.
Please rate how meaningful the work you were doing was
5/5
Skills Development
Have you learnt any new skills, or developed your existing skills?
I enhanced my project management skills with enablement sessions by supporting the creation of content, gathering sources and directly leading the calls.
My client-faced job has enabled me to pick up skills ranging from event management to operations and legal. This also prompts me to engage with the the team and our marketing agency to ensure a successful event for clients.
My client-faced job has enabled me to pick up skills ranging from event management to operations and legal. This also prompts me to engage with the the team and our marketing agency to ensure a successful event for clients.
How would you rate the training provided during your experience?
4/5
How would you rate your development of industry-specific skills during the experience?
4/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
4/5
Support and Guidance
How much support and guidance did you receive during your placement / internship?
I received a lot of support from my direct team, they challenged me and encouraged me to step out of my comfort zone. They were always looking out for projects for me to be involved in, both in and out of Marketing to really enable me to tap into different departments. They have been very present throughout my placement - by coming into the office and ensuring I feel supported at all times.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
4/5
Company Culture
What was the company culture and general atmosphere like?
The company culture is very inclusive and welcoming. The company has a unique culture where it feels like a big family. This enables us to feel very comfortable which is key for us to feel comfortable and consequently feel like we can chip in and bring our ideas to the table knowing we'll always be supported. A lot of trust is placed on us and they prompt us to challenge ourselves and always step out of our comfort zones.
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5
Overall Experience
To what extent did you enjoy your placement / internship?
I thorougly enjoyed my placement year, it had its up and downs but overall I look back and am proud of what I've accomplished both personally and professional. IBM has a lot of experience in having placement students and this is evident in the way they welcome us and bring us into the team. I now feel 100% part of the team and feel confident about the role I execute.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5
Future Career Prospects
Please rate the future employment prospects at IBM
5/5
Recommendations & Advice
Would you recommend IBM to a friend?
Yes
What advice would you give to others applying to IBM
IBM covers a range of areas, whether its banking or the public sector. There's a department for everyone here at IBM. I would advise people to be themselves, they value confident people with different backgrounds - the recruitment process is very human - they value you and your soft skills. I talk from personal experience but IBM initially seemed very technology focused which could put you off. Technology is ever changing and depending on the department you sit you could be using technology as the benchmark but work within a complete different industry area.
