IBM UKI Technology Software Sales Acceleration Intern (Data & AI) Review
at IBM
Placement (10 Months+)
Artificial Intelligence (AI), Sales
London
Review Submitted: June 2026
Overall Rating
5 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
My responsibilities include researching industry trends, supporting account planning, building presentations and demos, and contributing to creative initiatives such as short podcast-style videos to promote data awareness. I also collaborate cross-functionally with technical sellers and stakeholders to translate technical concepts into business value for clients.
Were you given much responsibility during your placement / internship?
I was trusted to manage my own workstreams, engage with professionals across different teams, and contribute ideas that were implemented in real scenarios. This level of responsibility helped me build confidence, develop my communication and problem-solving skills, and gain a deeper understanding of how sales and technology intersect in a real business environment.
Please rate how meaningful the work you were doing was
Skills Development
Have you learnt any new skills, or developed your existing skills?
I also improved my commercial awareness and understanding of how data platforms and AI solutions are positioned in a sales context. Working closely with sales and technical teams allowed me to build confidence in discussing business value, customer needs, and solution positioning.
In addition, I developed my project management and organisational skills by handling multiple workstreams simultaneously, including content creation initiatives and research tasks. Collaborating across different teams enhanced my teamwork and stakeholder management skills, while also encouraging me to be proactive and take initiative.
Overall, the experience enabled me to grow both professionally and personally, making me more confident, adaptable, and solution-oriented.
How would you rate the training provided during your experience?
How would you rate your development of industry-specific skills during the experience?
How would you rate your development of personal / soft skills during the experience?
Please rate how these skills have helped you in your career development
Support and Guidance
How much support and guidance did you receive during your placement / internship?
In addition to my manager, I was supported by a wider team of experienced professionals who were always approachable and willing to help. Whether I had questions about technical concepts, sales strategies, or ongoing projects, there was always someone available to offer advice or share their expertise.
At the same time, I was encouraged to work independently and take initiative, which created a good balance between guidance and autonomy. This supportive environment allowed me to learn quickly, build confidence, and make meaningful contributions during my internship.
How would you rate the support and guidance from your line manager?
How would you rate the support and guidance from the wider team?
Company Culture
What was the company culture and general atmosphere like?
The overall atmosphere was both professional and friendly. While there was a clear focus on delivering results and driving impact, there was also a culture of learning and continuous development. People were approachable and willing to give their time, which created a positive environment where I felt comfortable stepping outside my comfort zone.
There was also encouragement to be creative and take initiative, which I found particularly valuable. This balance between high performance and support made the experience both rewarding and enjoyable, and it motivated me to engage fully with my role.
How would you rate the inclusiveness of the culture?
How would you rate the social opportunities?
How would you rate the diversity initiatives?
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
Overall Experience
To what extent did you enjoy your placement / internship?
The supportive and collaborative environment made a big difference to my overall experience. I felt encouraged to share ideas, take initiative, and step outside of my comfort zone, which helped me grow both professionally and personally.
Overall, the internship exceeded my expectations. It gave me valuable insight into how sales and technology come together in a business context, strengthened my confidence, and further confirmed my interest in pursuing a career in this space.
Please rate your level of enjoyment on your placement / internship
Please rate how your experience met your expectations
Recommendations & Advice
Would you recommend IBM to a friend?
What advice would you give to others applying to IBM
It’s also important to demonstrate strong communication skills and the ability to simplify complex ideas, as collaboration across teams is a big part of the role. Don’t be afraid to bring your personality into the process as well, IBM appreciates diverse perspectives and creative thinking.
Finally, make sure to take initiative and ask questions. Whether it’s during interviews or once you’re in the role, being engaged and open to learning will help you get the most out of the experience. Confidence, curiosity, and a willingness to step outside your comfort zone go a long way.