EMEA Brand Marketing Placement Student Review

• Supported execution of marketing campaigns for the ACUVUE
contact lens brand, including support on creation of 5 toolkits and 100+ assets with rollout in
13 markets.
• Lead monthly connections with local markets: managed agenda and minute-taking.
• Drove asset lifecycle management of over 200 marketing assets:
• Organised and maintained digital asset management platform (assets and users)
• Ensured execution of brand guidelines in partnership with local, global,
and cross-functional business partners.
• Lead and streamlined market and competitor analysis report, gaining positive recognition
from leadership.
• Directed creation of internal motivational video for team engagement across all EMEA
markets. Delivered in tight deadline of 2 weeks. Created storyboard, sourced clips,
supervised voiceover recording, partnered with creative agency.
• Managed external agencies to implement marketing initiatives.

es, I was given a good amount of responsibility during my placement. As I became more familiar with the role, my responsibilities grew, and I was trusted with larger projects and more independent tasks. I always had support when I needed it, but over time I was increasingly encouraged to take initiative and manage work more autonomously. This gradual progression helped me build confidence and develop my skills in a meaningful way

. I gained a solid understanding of how the corporate world works, from processes to cross-team collaboration, and learned the importance of promoting my work and networking effectively. I also became more proficient with Microsoft tools and improved my ability to review and create marketing assets in line with brand standards

I received a lot of support and guidance throughout my placement. My team were always willing to help, and I had weekly one-to-one meetings with my manager to keep me on track and ensure I was progressing.

The company culture was one of the best parts of my placement. Everyone was genuinely friendly, supportive, and approachable, which created an atmosphere of care and collaboration. It made coming to work enjoyable and helped me feel comfortable asking questions and getting involved.

I really enjoyed my placement and found it a valuable and rewarding experience. The supportive team, great company culture, and increasing responsibility made the role engaging, and I genuinely looked forward to the work I was doing each day. It was a highlight of my academic journey so far and confirmed my interest in pursuing a career in this field.

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