Audience Insight Apprentice Review
at Channel 4
Level 3 Apprenticeship
Data Analysis
London
Review Submitted: February 2025
Overall Rating
3.8 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
4.5/5
-
Overview of Role
4/5
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Skills Development
3.4/5
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Structure and Support
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis:
5/5
I fulfil requests from the sales department, which usually consists of providing insights and data to them. Based on their inquiry, I may find top viewed shows on Channel 4, a profile of a particular show, Data around what kind of Viewers Channel 4 attracts and so on. I collate these stats into compelling docs or short presentations. This is used when pitching to clients, or just part of a day to day need.
I also take part in bigger research projects, working closely with other teams in the Insight department. As for the academics I will be completing my marketing course, once a week, which includes coursework and other tasks.
I also take part in bigger research projects, working closely with other teams in the Insight department. As for the academics I will be completing my marketing course, once a week, which includes coursework and other tasks.
To what extent do you enjoy your programme?
4/5
I enjoy the programme a lot, I enjoy being part of the team- even though I am in a junior position, they treat me as one of them, and I feel encouraged to work hard. I am still waiting for my apprenticeship course with the academy to start so I haven't had the chance to establish a work/study schedule yet.
Skills Development
Have you learnt any new skills or developed existing skills?
4/5
So far I have learnt how to use various different programmes that I didn't know existed before, I'm constantly learning more terminology and understanding the ways of the office.
Structure and Support
How well organised/structured is your programme?
4/5
My manager is very helpful to make to do list for me, and in terms of working at Channel 4 I feel like I am getting stuck in with doing the work. I cannot comment on the academics as I haven't started them yet.
How much support do you receive from your employer?
5/5
A lot of support and friendly team!
How much support do you receive from your training provider when working towards your qualifications?
1/5
I haven't started this yet
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
2/5
N/A
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
5/5
I am taking part in a Apprentice project and also have a variety of clubs to join. Lots of opportunities if you look for them!
Recommendations & Advice
Would you recommend Channel 4 to a friend?
Yes
Why?
Because they take apprentices seriously, and they are enthusiastic about our development, giving us a good insight into the department we're in but also flagging that we can shadow other teams, helping us really see the world of broadcasting and TV
What tips or advice would you give to others applying to Channel 4?
To think outside the box when set tasks, to reflect on what makes you unique and use that, and to be honest and truthful in interviews, showing that you are a strong competitor, & you have goals that Channel 4 can help build!
