Digital Intern Review

- E-Commerce Management and Optimisation of L'Oréal Partner Shop and Hair.com.
- Community Management + Affiliate engagement with Hair Stylists.
- Indirect Stylist Support - Support stylists with technical issues regarding our E-Commerce platforms.
- Support on Administration - Emails, Excel spreadsheets, gather data, competitive research, etc.
- E-Merchandise products on our E-Commerce platforms to ensure the best are at the top resulting in an increase in revenue.
- Support Product Launches with brand teams within the division to ensure everything goes live on time for our customers.
- Carry out Tests such as; A/B testing, seeing if pages are driving revenue/encouraging a high click through rate.
- Create content such as; content pages to further promote new launches or provide information/education for our customers.

I was given great responsibility throughout my placement.
- E-Commerce Management and Optimisation - All changes were pulled through to the front end site at the end of each day so if you made something go live when it wasn't suppose to for example, it could cause significant issues for customer care.
- Community Management + Affiliate engagement - Clear and kind communication must be kept at all times with Stylists. They are important to the L'Oréal's business and maintaining a relationship with these stylists are of the upmost importance.
- Indirect Stylist Support - It is important to not allow a stylist to become frustrated so support must be provided as quickly as possible to maintain customer morale.
- Support on Administration - Although boring, adhoc tasks are crucial to optimising L'Oreal's methods of maintaining relationships with customers and creating ways to further increase revenue.
- E-Merchandise - It is important to ensure the best products are displayed effectively and are not hidden from the customers as this can impact revenue.
- Support Product Launches - It is crucial that product launches go smoothly as delays or technical issues can cause major issues and frustration within the teams and with the customers.
- Carry out Tests - Testing is amazing for developing new ideas to optimise and improve areas within the e-commerce platforms.
- Create content - It is important content follows legal requirements and is structured in a way that will no cause social aggression towards L'Oréal

I've learnt and developed many great skills including:
social commerce, e-commerce, human resources, digital and innovation, digital and technical support, managing partnered affiliates, managing contractual and onboarding processes, and managing and creating content for websites. I had also learnt many new skills in highly useful and analytical tools and platforms such as: Salesforce, Boost, SessionCam, Power Bi, and Google Analytics (GA). Finally, I have also developed in many areas such as: data analysis, relationship building, creativity, attention to detail, project management, and adaptability.

I received extensive training, support, and guidance through my placement.
- Three competency reviews throughout the year
- Constant guidance on how to improve, what I have done wrong, what I am doing well but can develop further, etc.
- Extensive training session on a number of platforms and tools including: Boost, Hair.com, L'Oréal Partner Shop, Salesforce, Google Analytics, Power Bi, SessionCam, and Yieldify
All extremely useful tools and platforms that will most definitely come in handy in my future life and career.

L'Oréal's culture if extremely relaxed and friendly (from my experience at least). Everyone I encountered was very friendly, welcoming, and humorous. Never did I encounter any judgement or negative energy. In addition, L'Oréal from my experience was very relaxed. As long as you can prove that you are trustworthy enough to ensure tasks are completed effectively and on time, you did not need to constantly report back to your manager on your progress and performance. Working hours were also flexible. If you need to be somewhere at 5pm, you could come into work earlier in the morning in order to leave earlier and vice versa.

It has been a highly memorable, enjoyable, and beneficial experience. I have thoroughly enjoyed my time at L'Oréal over the last year. You meet lots of new people and you have a great time. L'Oréal itself throws a number of events and team social gatherings regularly which does definitely improve the overall experience. We've had trips to Manchester, spent whole days in cinema rooms, gone to lunches and dinners at restaurants, had a few drinks in the office sometimes, and gone to places where we have played darts, crazy golf, shuffle boarding, bowling, all at the same time helping yourself to free food and drinks while socialising with your teams. Truly a great experience!

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