Digital Marketing Intern Review
at L'Oreal
Placement (10 Months+)
Digital Marketing, Marketing
White City
Review Submitted: June 2025
Overall Rating
4.5 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
5/5
-
Overview of Role
5/5
-
Skills Development
5/5
-
Support and Guidance
4.5/5
-
Company Culture
4/5
-
Overall Experience
2/5
-
Future Career Prospects
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
Part of the D2C team supporting the wider team on various aspects and leading projects of
their own.
CRM - email ideation, planning, creation and reporting in line with our promotional calendar
and product launches. Supporting with direct e-commerce website merchandising (including
product launches, animations, brand moments and user experience amplification), new
website features enablement and implementation, SEO optimisation implementation (eg: meta
title and meta description), commercial and digital marketing reporting. The role will develop
your digital marketing skills as well as your project management and stakeholder management
skills.
their own.
CRM - email ideation, planning, creation and reporting in line with our promotional calendar
and product launches. Supporting with direct e-commerce website merchandising (including
product launches, animations, brand moments and user experience amplification), new
website features enablement and implementation, SEO optimisation implementation (eg: meta
title and meta description), commercial and digital marketing reporting. The role will develop
your digital marketing skills as well as your project management and stakeholder management
skills.
Were you given much responsibility during your placement / internship?
Email ideation, planning and execution (building emails, proofing, asset creation, link building, format checks, and working very
closely with our email agency DEC CRM)
• Email reporting (monthly, A/B test reporting on key KPIs)
• Email A/B testing for continual email optimisation
• Supporting with merchandising for new products, animations and brand moments
• Merchandising optimisations for improved user experience (eg: categories, PDPs etc.)
• New features enablement and new website capabilities
• SEO implementations for core functions (eg: meta title and meta descriptions)
• Asset ownership (eg: Opera, Figma, UK localised content)
• Reporting both on commercial KPIs (revenue, AOV, IPO, buyers, CVR, product performance etc.) As well as digital marketing KPIs
(traffic, consumer acquisition, time on site, bounce rate etc.)
closely with our email agency DEC CRM)
• Email reporting (monthly, A/B test reporting on key KPIs)
• Email A/B testing for continual email optimisation
• Supporting with merchandising for new products, animations and brand moments
• Merchandising optimisations for improved user experience (eg: categories, PDPs etc.)
• New features enablement and new website capabilities
• SEO implementations for core functions (eg: meta title and meta descriptions)
• Asset ownership (eg: Opera, Figma, UK localised content)
• Reporting both on commercial KPIs (revenue, AOV, IPO, buyers, CVR, product performance etc.) As well as digital marketing KPIs
(traffic, consumer acquisition, time on site, bounce rate etc.)
Please rate how meaningful the work you were doing was
5/5
Skills Development
Have you learnt any new skills, or developed your existing skills?
- Data led mindset
• Digital user experience and role of digital marketing channels
• Sensibility to metier with very strong attention to detail
• Digital user experience and role of digital marketing channels
• Sensibility to metier with very strong attention to detail
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5
Support and Guidance
How much support and guidance did you receive during your placement / internship?
Weekly 1:1s with my line manager and weekly 1:1s with my direct team and office days 3 times a week which align with my manager.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5
Company Culture
What was the company culture and general atmosphere like?
offered a dynamic and collaborative atmosphere. I appreciated the open communication and supportive team environment, which fostered both professional and personal growth. Regular feedback and opportunities to contribute to diverse projects allowed me to develop practical skills and gain valuable industry experience. While the fast-paced nature presented occasional challenges, it ultimately enhanced my learning and adaptability. Overall, the positive and encouraging culture made my placement a rewarding experience.
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
3/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5
Overall Experience
To what extent did you enjoy your placement / internship?
It was definitely hard work, but a really good experience. I learned a lot and feel much more prepared for my career now because of the challenges.
Please rate your level of enjoyment on your placement / internship
4/5
Please rate how your experience met your expectations
4/5
Future Career Prospects
Please rate the future employment prospects at L'Oreal
2/5
Recommendations & Advice
Would you recommend L'Oreal to a friend?
Yes
What advice would you give to others applying to L'Oreal
It's a challenging but rewarding year. Be prepared to put in the effort and you'll gain a lot from it
