Marketing Intern Review

My day-to-day role involves:
- Creating and optimising product page updates for B2B websites for our brand.
- Designing and customising web banners for wholesalers to direct consumers to our brand pages.
- Adapting and supporting wholesalers with CRM templates/designs for their mailing list.
- Working with agencies to design and create e-cards for wholesalers to share with their mobile database.
- Building monthly social media calendars for wholesalers with engaging and supportive content showcasing our brand.
- Analysing and tracking our brands social media presence and share of voice performance.
- Managing and developing extra projects to support our B2B channel.

From the beginning of my internship, I was given many responsibilities including creating digital content in the indirect channel, working very closely with all our wholesalers individually to increase our brand awareness. I was the given the opportunity to complete long-term projects to make a progressive impact in the indirect business and our brand. I was responsible for the consumer journey online from product pages to social media content, to gaining results and data for analysis of successful content.

My hard and soft employability skills have greatly improved, learning new abilities that will help me in my future careers. These skills comprise of communication, leadership, and priority management. Overcoming the difficulties of the pandemic and working from home meant skills like communication were essential for bringing our team together. My growth in confidence in communicating internally and externally has helped me to lead many meetings with customers to discuss digital support I can provide them with. Additionally, helping me to present to our biggest customer on many occasions regarding content that has been tailored to their needs. I have gained amazing feedback from this and will continue to radiate my passion for my work in these presentations.
I have developed new software skills through use of Adobe Photoshop, which I had not previously used. Developing this enabled me to create high quality, bespoke content for our team and customers.

The support from my line manager and team was incredible, always there to listen and answer any questions I had about anything, whether it be about my role responsibilities, extra projects, or guidance I needed. If you ever need support from the internal team or even other brand teams, they are always there to help with no hesitation to offer their advice.

The company culture can be described as dynamic, fast-paced, and most importantly, supportive. I have always felt involved and part of a close-knit team, even during remote working, our team has made a conscious effort to work collaboratively. The wider team being very easy to talk to and always there to help. The company overall has been committed to guiding and supporting us through remote working, for example hosting calls on mental health and fitness classes.

My placement at L’Oréal was incredible, during my year I have gained extensive commercial awareness of the cosmetics industry and B2B channel. Working for such a fast-paced and dynamic company has given me insights into not only digital marketing, but other functions. My day-to-day job kept me on my toes and wanting more, helping me to develop both my hard and soft skills. The opportunities to develop these skills further were endless with countless courses and amazing career development learnings. My favourite part would have to be the people, the culture at L’Oréal is so supportive and welcoming, you always know you can count on your team.

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