PR & Communications Intern Review

Basic responsibilities include:
- Monitoring influencers, newspapers, and magazines for coverage, clipping coverage, analysing data, and generating monthly reports based on our mentions
- Reporting on the performance press/influencer mailers, events, trips, as well as supporting in the execution of these
- Owning the PR Product cupboard, ensuring there is enough stock and packaging for all our activity
- Management of media lists, alongside implementing proactive and reactive PR tactics, pitching to journalists, providing quotes, responding to ad-hoc requests and mailing product to increase industry media mentions.
Owned projects:
- Writing press releases and copy for ad-hoc material such as press pitching and event invitations
- Facilitating paid-partnerships, implementing agency-led micro-influencer campaigns, and coordinating creative mailers for mass send outs
- Individually organising and hosting smaller-scale events.

As you begin the internship you're handed basic responsibilities like reporting and clipping coverage, which isn't the most exciting work however it's fundamental to the smooth running of the team. As the year goes on, you are trusted with a lot more and will be given opportunities to have your own projects, such as coordinating mass mailers or running your own events.

Skills enhanced:
- Time management
- Initiative
- Problem Solving
- Presentation Skills
- Organisation
- Industry knowledge
- Prioritising and Planning effectively
- Collaboration as well as independent working
- Interpersonal skills, especially when communicating with seniors

My team were very supportive 24/7 however the culture of L'Oréal means it's important you show initiative and be independent. At the beginning natural support from the team will be a lot more, and as you get more comfortable into the role the natural support will gradually decline as they trust you more, but it will always be there if you need it and ask.

There are regular events going on so you had a chance to network/become friends with lots of people across the business. The intern culture is amazing, lots of opportunities to find friends. In terms of working, it can be stressful as there is a lot of pressure to perform well/manage a high workload, but the work is mostly rewarding and worthwile.

I really loved my placement, its taught me so much about the PR/Comms industry and made me confident going into entry level roles post-uni due to the valuable experience I've gained. I've met so many new friends who have made the year so much better - I can imagine not having enjoyed my time as much if there weren't other interns within the company.

Yes