Digital Marketing Apprenticeships

Can you get an apprenticeship in digital marketing?

Yes, you can! You can do an apprenticeship in pretty much anything. Digital marketing is so vast and specialised that it has its very own apprenticeships away from the standard marketing apprenticeships available. 

When it comes to digital marketing, there are a couple of apprenticeship levels you can do:

• Level 3 (advanced) apprenticeship

  • For 16+ with 2 or more GCSE passes

• Level 4 (higher) apprenticeship

  • For 18+ with 2 or more A-levels (or equivalent)

• Level 6/7 (degree) apprenticeship

  • For 18+ with 3 A-levels (or equivalent)

An apprenticeship gives you the practical skills to embark on a successful career. So, an apprenticeship in digital marketing is a great way to gain the skills and experience needed for this ever-growing area. And, what’s even better, is that you don’t need to have any digital marketing experience to be able to do an apprenticeship in one.

What does a digital marketing apprentice do?

During your apprenticeship, you’ll learn the ins and outs of the digital marketing world. 

Your time will be split between working for a business and studying for a qualification. How it’s split depends on your training provider. Some apprenticeships give you four days on-the-job and one day in the classroom/online learning, while others will give you eight week-long blocks of learning split over the year while you work. 

Best of all, you’re paid a salary like any other employee.

What you do during a digital marketing apprenticeship will vary, and you’ll be given an array of tasks. Your day-to-day will include tasks such as…

• Responding to online queries from customers/businesses

• Planning and budgeting marketing campaigns

• Assisting in creating engaging content across social media channels, such as Instagram or TikTok

• Writing blog content and website copy

• Getting to grips with Google products

• Analysing data to make informed decisions

• Supporting other aspects of the marketing team, including Search Engine Optimisation (SEO)

• Working with digital advertising agencies

• Keeping up with the latest digital trends.

Once you’ve finished your apprenticeship, you’ll be ready for work immediately, or you can continue your training by doing another apprenticeship.

Digital Marketing Degree Apprenticeships

A digital marketing degree apprenticeship ups the ante on what you’ve already learned, so you’ll be spinning many plates.

A degree apprenticeship is an alternative to going to university. You'll earn a degree - tuition free, mind you - but from the comfort of working full-time for a company (and still earning a salary!)

During your apprenticeship, you’ll develop everything you already know while learning some pretty cool theory. Topics include…

• Finance and the economy. You’ll learn how markets and competitors influence business decisions and use that information to create strategies

• Creative advertising and media planning. You’ll explore how advertising and media planners deliver advertising campaigns. You might even get to create an advert yourself

• Media relations. Here you’ll learn the importance of journalists and ‘non-traditional’ media folk like bloggers, vloggers and influencers and how they influence the reputation of brands

• Managing products and brands. Probably the most crucial aspect of marketing, you’ll learn the ins and outs of management and develop your ability to make decisions about brands and even brand creation

• Issues in digital marketing. The world of marketing is constantly changing. So you’ll learn how to use traditional and modern methods to help solve problems that might arise during your career.

It’s also important to note that you can apply for a degree apprenticeship in digital marketing with no prerequisite in digital experience.

Here is what an apprentice had to say about Forvis Mazars:

How much does a digital marketing apprentice get paid?

As an apprentice, you'll earn while studying from the first day of your career. You can expect at least the National Minimum Wage. This changes every year, so best to check out the government website for this. 

However, many employers pay a lot more.

On average, a digital marketing apprentice can earn anywhere between £15,000 to £23,000 per year. Once qualified, you could earn between £25,000 and £30,000 per year as a starting salary and move up to above £40,000 per year once you become a senior.

All-in-all, digital marketing apprenticeships are a fantastic idea. It’s a guaranteed way to launch and secure your budding marketing career.

How to apply

Apprenticeships for digital marketing tend to go live in September, but there are plenty of them opening applications all year round. 

• Find the apprenticeship for you. On Higherin we have TONS of apprenticeship opportunities in digital marketing. So make sure to scroll down to find some to apply to. 

• Perfect your CV and cover letter. These are crucial for getting through the early stages of the application process. Follow our guide on how to write the best apprenticeship CV and cover letter.