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Phizz

Phizz

About Phizz

Phizz was founded to help people feel their best, every day and is on a mission to transform lives (mentally + physically) through the power of better hydration. Phizz recognises hydration’s critical role in daily performance and aims to simplify the clutter of multivitamins, electrolyte powders, and sports drinks.

Phizz was co-founded in 2015 by PHD neuroscientist Dr Paul Anastasiasdes, alongside a team of friends who shared a vision: to create a smarter, more effective way to stay hydrated and energised. Drawing on Paul’s academic background in brain health, fatigue, and performance, they developed a science-led, all-in-one formula designed for the demand of modern life – a tasty and convenient solution to everyday hydration.

Today, Phizz is the UK’s #1 sold Hydration Enhancer product in the UK & growing +232% YOY, and over 63 million tablets sold to date – the equivalent of one for every person in the UK. (Nielsen 52 w/e 22/2/25)

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