European Digital Undergraduate Review

As a European Digital Connectivity Undergraduate, I support the performance, development, and continuous improvement of the My Honda+ app across European markets. My role primarily involves producing and managing key performance reports (including penetration, activations, renewals, and dealer league tables) using Excel and Power BI, enabling branches and senior management to track progress, benchmark performance, and drive strategic decisions.
I regularly collaborate with multiple stakeholders across Europe and internal departments, contributing to meetings, presenting insights, and supporting issue resolution. I also assist with app lifecycle activities such as testing new features, supporting app releases, managing translations for European markets, and ensuring compliance with regulations such as GDPR and the European Accessibility Act.
In addition, I play an active role in troubleshooting technical issues, supporting dealers via a shared inbox, participating in user acceptance testing (UAT), and contributing to ongoing projects including new car model additions and system improvements. I have taken ownership of key responsibilities, including leading meetings, creating new reporting tools, coordinating cross-functional activities, and supporting go-live releases.
Overall, my role combines data analysis, stakeholder communication, and technical problem-solving to help improve customer experience, increase app adoption, and support Honda’s digital strategy across Europe.

Much responsibility, I managed projects on my own and I manged my own time for all my task/ projects.
I had the rare opportunity to take on a lot more responsibility when my previous line manager had left and there was a 6month gap in bringing in the replacement.

Technical & Systems:
Power BI development – creating dashboards, initiating new report builds, working with queries
User Acceptance Testing (UAT) – testing app features, regression testing, working with UAT vehicles
TCU activation & vehicle connectivity – hands-on programming of cars and understanding backend systems
DevOps & system configuration – raising tickets, managing model codes, supporting releases
Data governance & compliance awareness – GDPR, Data Act, European Accessibility Act (EAA)
Product & Industry Knowledge:
App lifecycle management – supporting releases, go-live, feature updates
Automotive connectivity systems – understanding how apps integrate with vehicles
Market & competitor analysis – OEM benchmarking and industry insight
Subscription & revenue tracking – renewals reporting and financial forecasting exposure
Cross-functional & Global Working:
Working with international stakeholders – across multiple European markets and Japan
Supplier management exposure – working with third-party developers
Communication:
Significantly improved through:
Presenting in European-wide meetings
Explaining technical concepts to non-technical stakeholders
Managing stakeholder concerns (e.g. GDPR, queries, P1 issues)
Analytical & Data Skills:
Advanced Excel usage (formulas, pivots, data validation)
Data investigation (e.g. spotting report errors)
Turning data into insights for decision-making
Time Management & Organisation:
Managing multiple weekly, bi-weekly, and monthly reports
Prioritising during high-pressure periods (P1 issues, go-live, manager absence)
Handling workload independently
Problem Solving:
Troubleshooting technical issues (app bugs, data inconsistencies)
Root cause analysis (P1 issues, reporting errors)
Finding solutions under pressure across teams
Teamwork & Networking:
Collaborating across departments (Digital, ISD, Customer, Suppliers)
Building relationships across Europe and Japan
Leading coordination during projects and testing
Presentation & Leadership:
Leading meetings (e.g. branch meetings)
Presenting reports and insights to senior stakeholders
Taking ownership during manager absence
Commercial Awareness:
Understanding business impact of reports and app performance
Exposure to strategy (go-live decisions, future connectivity, AI trends)
Cost-saving initiatives

I have frequent 1-1s with management and can ask questions when needed

Culture is very different to typical British culture due to being a Japanese company, but that's not a bad thing. Ive learnt everyday something new

I loved the achievement of the final product of my projects and their importance of impacting users across Europe. I had lots of responsibilities and managed myself.

Yes