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Higherin

Customer Experience Coach Review

at The AA

Higher Level Apprenticeship

Business Operations

Oldbury, West Midlands

Review Submitted: April 2026

Overall Rating

4.3 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

4.5/5 - Overview of Role
5/5 - Skills Development
4/5 - Structure and Support

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis:
4/5
To what extent do you enjoy your programme?
5/5
I really enjoyed my programme as it gave me understanding to a range of skills not used normally within my day to day role about projects and project reports and tools.

Skills Development

Have you learnt any new skills or developed existing skills?
5/5

Structure and Support

How well organised/structured is your programme?
5/5
How much support do you receive from your employer?
5/5
How much support do you receive from your training provider when working towards your qualifications?
5/5
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
1/5

Recommendations & Advice

Would you recommend The AA to a friend?
Yes
Why?
As it can be a good place to work and so far I have now done 3 apprenticeships here all funded by The AA and covered a range of topics.
What tips or advice would you give to others applying to The AA?
It can be an intense start to a career with the training but once out of training and putting everything into practice makes it easier and plenty of growth opportunities but for promotions it all comes down to how you perform on the day in an interview rather than based on background and performance and an interview.
In This Review
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