Customer Account executive - Morrisons homecare Review

As a Customer Account Executive supporting the Morrisons account within the Homecare FAB Enhancers category (Comfort), my role centres on driving growth, operational excellence, and strong customer partnerships for one of the UK’s most recognisable FMCG brands.
I play a key part in delivering the joint business plan (JBP) between Unilever and Morrisons, ensuring that the Comfort brand performs strongly both commercially and for consumers in‑store and online.
Key Responsibilities
1. Customer Relationship & Collaboration
Act as a core point of contact for Morrisons across the Homecare FAB Enhancers category.
Support the Customer Business Manager in building strong, trust‑based relationships with Morrisons buying, supply chain, and merchandising teams.
Drive collaborative ways of working that align customer priorities with brand strategies.
2. Commercial & Business Performance
Support delivery of sales, volume, and profitability targets for the Comfort portfolio.
Track, analyse, and report on weekly and monthly performance metrics (e.g., sales trends, availability, promotional ROI).
Contribute to forecasting accuracy by monitoring demand, promotional phasing, and market changes.
3. Promotional & Range Management
Assist in planning and executing promotional activity aligned with the JBP.
Work cross‑functionally with marketing, finance, and supply chain to ensure promotions land with excellence.
Support with reviewing product ranges, NPD introductions, and discontinuations to maintain a competitive and consumer‑centric shelf presence.
4. Operational Excellence
Monitor stock levels, on‑shelf availability, online accuracy, and supply chain performance.
Resolve operational issues quickly by coordinating internally and with the customer.
Help ensure that Comfort products are always available and represented accurately across Morrisons channels.
5. Insights & Category Thinking
Use data and insights (market data, retailer analytics, internal reporting) to spot opportunities to grow the category and the Comfort brand.
Feed insights back into the team to inform strategy, NPD planning, and commercial decisions.
I help ensure that Comfort, one of the leading fabric enhancer brands, is brilliantly executed within Morrisons — driving value for shoppers, strong performance for the retailer, and sustainable growth for your business.

Overall, the programme is structured in a way that provides valuable learning and development opportunities, but the organisation and consistency could be improved. At times, the communication around deadlines, expectations, and upcoming modules hasn’t been very clear, which can make planning and managing workload more challenging than it needs to be. There have also been moments where the structure feels reactive rather than proactive, leading to last‑minute changes or a lack of alignment between academic requirements and workplace commitments.
However, despite these challenges, the programme still offers meaningful content and the chance to apply learning directly to my role. The experience has taught me to be more self‑sufficient, organised, and adaptable, and I’ve learned to take ownership of seeking clarity when needed. With a few improvements to planning and communication, the structure could support apprentices even more effectively.
In terms of support via my line manager and team it has been incredible I have been allowed the space needed to complete my uni side of the programme. In terms of having wider mentors etc it has been amazing experience only in sales. I do think its dependant on function where you recieve the most support unfortunately.

I receive a strong level of support from my employer, especially from my line manager, who has been genuinely exceptional. They provide consistent guidance, clear direction, and regular check‑ins, which makes a huge difference in helping me balance my apprenticeship with my day‑to‑day role. They take the time to understand my development needs, offer constructive feedback, and ensure I have the right opportunities to grow.
Beyond my line manager, I also receive support from the wider team when needed, although the level of structure can vary at times. Even so, having such an engaged and supportive line manager has been invaluable and has significantly contributed to my confidence, progression, and overall experience on the programme.

I receive a good level of support from my training provider, and their structure helps keep me on track with my qualification. The 10‑week tripartite check‑ins with my employer and university are particularly useful, as they ensure everyone is aligned on my progress, workload, and any support I might need.
In addition to this, course leads, mentors, and tutors are always available when I need them. They’re responsive over email, open to arranging calls, and happy to provide clarification or guidance on assignments or academic expectations. Knowing that support is easily accessible gives me confidence and helps me manage both my studies and my role effectively.

I feel that the qualification supports my development, but the impact on my day‑to‑day role can vary. Some modules clearly link to my role for example, topics around leadership, organisational behaviour, and strategy have helped me understand the wider business context and think more critically. These areas definitely add value and help me bring a more considered approach to my work.
However, there are times when the connection between the academic content and my current responsibilities feels less direct, so it can be harder to see an immediate impact. While not everything feeds straight into my role, the qualification still helps me build broader skills such as communication, analysis, and reflective thinking that contribute to my overall confidence and long‑term development.

Yes

Yes, I would recommend Unilever as an employer. It’s a company with a supportive culture, strong values, great people, and plenty of opportunities to learn and grow. My own experience has been positive, especially in terms of the support I’ve received, the exposure to different parts of the business, and the ability to build skills that will benefit my future career.
However, I do think it’s important for prospective apprentices to be aware of how the rotational element works. When I joined, it wasn’t made completely clear that rotations aren’t guaranteed. This means you may not always move through different functions as expected, and there’s a possibility of being placed in a function that doesn’t fully align with your development goals or sense of purpose. For some people this is absolutely fine, but for others it may limit the breadth of experience they hoped for.
Because of this, I would recommend weighing up the options—especially when comparing programmes like Nestlé’s, which has structured 9‑month fixed rotations that provide more certainty and variety. It really depends on what you’re looking for: if flexibility, culture, and development support matter most, Unilever is a great choice; but if guaranteed rotations and broader exposure across multiple functions are important, it’s worth considering other schemes too.