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Customer Journey Manager Review

at Lloyds Banking Group

Level 3 Apprenticeship

Data Analysis, Project Management, UX/UI Design

Halifax

Review Submitted: March 2026

Overall Rating

3.9 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

4/5 - Overview of Role
4/5 - Skills Development
3.8/5 - Structure and Support

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis:
4/5
I focus on improving colleague journeys, supporting tools, and overall user experience by designing clear workflows, developing virtual assistant interactions, and analysing usage data to identify improvements. My day‑to‑day work involves creating and refining journey content, designing smart assistant prompts and logic, reviewing insights to understand colleague behaviour, and collaborating with teams to ensure requirements are well‑defined and ready for delivery. I also continuously build my skills in AI, data, and experience design to enhance the quality of what we deliver.
To what extent do you enjoy your programme?
4/5

Skills Development

Have you learnt any new skills or developed existing skills?
4/5
Yes — over the past period I’ve both learned new skills and strengthened existing ones. I’ve developed my capability in AI literacy, including designing effective prompts and understanding responsible AI practices. I’ve also expanded my skills in data interpretation and MI analysis, using insights to improve journeys and colleague experiences. Alongside this, I’ve deepened my experience in journey design, virtual assistant design, and requirements writing, becoming more confident in creating clear user flows, structured prompts, and well‑defined acceptance criteria.

Structure and Support

How well organised/structured is your programme?
4/5
My programme is well‑organised, with clear objectives, defined ways of working, and structured planning cycles that help keep the work on track. Stakeholders understand their roles, communication flows effectively, and priorities are reviewed regularly to ensure the programme remains aligned to wider goals. The structure supports good collaboration, transparency, and the ability to adapt quickly when needed.
How much support do you receive from your employer?
5/5
How much support do you receive from your training provider when working towards your qualifications?
3/5
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
3/5

Recommendations & Advice

Would you recommend Lloyds Banking Group to a friend?
Yes
Why?
I would recommend Lloyds Banking Group to a friend because it’s an organisation with strong values, supportive culture and a clear commitment to innovation and colleague development. The Group offers a wide range of opportunities, invests heavily in modern technology, and has a highly engaged, diverse workforce that’s focused on delivering great customer experiences.
What tips or advice would you give to others applying to Lloyds Banking Group?
1. Do your research and understand the organisation
Lloyds Banking Group is a large, diverse business, so take time to explore the different areas, values, and opportunities. Knowing the culture, purpose, and focus areas helps you tailor your application effectively.
2. Be clear and confident about your strengths
Applications and interviews focus on how you show up — your behaviours, potential, and willingness to grow. Be specific about what you bring and how you’ve demonstrated these skills in real situations.
In This Review
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