Brand Management Intern Review

During my placement year as a Brand Management Intern at Hilton’s EMEA Headquarters, I supported the launch and development of key brand initiatives, including brand launches. I created core marketing collateral, pitch decks, and internal guidelines that were used across the region to onboard internal teams and external partners. I also led my own projects, driving and improving internal and external engagement.
A key focus of my role involved events and brand activations, where I managed logistics and content for large-scale workshops, supported with conferences, and led internal brand campaigns. I also led competitor research and strategic analysis projects, with my insights directly informing updates to guest experience standards and presented to senior leadership.
Throughout the year, I worked cross-functionally with marketing, design, and commercial teams to deliver high-quality content and insights.

Yes, I was given large amounts of responsibility within whole-team projects, my manager's projects, and my own projects.

These experiences strengthened my project management, stakeholder coordination, and creative communication skills. It also helped me to build a strong foundation in brand storytelling, data-driven marketing, and campaign delivery. While my background is in hospitality, my skillset was highly transferable, and was able to develop my creativity, adaptability, and strategic mindset into a new fast-paced environment.

I received a lot of support and guidance, and had a very positive relationship with both my manager and my team.

The company culture at Hilton is amazing - everyone is very welcoming, and there is always something going on in the office. They also have lots of social events, with the opportunity to get involved in the planning.

I absolutely loved it, and would recommend it to anyone.

Yes