Customer Experience Coach Review
at The AA
Level 3 Apprenticeship
Customer Service
Birmingham
Review Submitted: March 2025
Overall Rating
4.4 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
4/5
-
Overview of Role
4/5
-
Skills Development
3.8/5
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Structure and Support
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis:
4/5
During my role as a customer experience coach I spend alot of time with call handlers, coaching them on being the best they can be!
To what extent do you enjoy your programme?
4/5
I enjoy the sessions with my tutors, the discussion I have with my mentor/line manager as well as completing my months tasks and challenges.
Skills Development
Have you learnt any new skills or developed existing skills?
4/5
I have been encouraged to not only develop my skills as a manager, but to refresh and maintain my English, maths and IT skills.
Structure and Support
How well organised/structured is your programme?
4/5
My apprenticeship is very well structured, a 2 hours meeting once a months with my tutor as well as a dedicated 6 hours a week of the phone to complete any work/learning.
How much support do you receive from your employer?
4/5
My mentor is also my line manager, she herself has been through this course so is the most supportive person and helps me with any quires I face and makes sure I have all the resources I need to excel.
How much support do you receive from your training provider when working towards your qualifications?
4/5
My tutor is free on teams and email during office hours. If I have any queries questions or updates she responds as soon as possible meaning I can complete everything in a timely manner.
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
Although I have only completed 3 months worth of learning I am able to already see a difference in myself, with my presentations, document creation and the content of any sessions I deliver.
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
3/5
As a team we always try to do a social meeting once a month for ither drinks or food so we can understand each other personally as well as professionally.
Recommendations & Advice
Would you recommend The AA to a friend?
Yes
Why?
It is an employer which cares about its staff, is competitive in the customer services and employment market. It may not always get it right but as a company it tries its hardest to be the best for the customers and staff.
What tips or advice would you give to others applying to The AA?
Please consider this role heavily, the AA is a great employer but you must be happy to work in a fast pace high workload environment to get the bets out of the experience.
