Assistant Brand Manager Review

My role consists of managing a brand involving different activities such as:
 planning and launching above-the-line, shopper, and social media campaigns
 measuring the impact of each potential marketing activity and relevantly allocating brand budget
 tracking the performance of a brand VS the market and being able to interpret data and tailor the story to a wide range of stakeholders
 developing new products from the design part to the launch in retailers
 e-commerce related activities including new product launches, website design updates, data collection

During the placement I was given much more responsibilities than I thought such as taking lead of my own projects, making impactful decisions and contributing to the wider business strategy implementation. Such an enriching experience to complete what we have start to learn at University that I would recommend to any students eager to start working.

I have developed countless new skills such as:
- communication by working with different stakeholders and learning how to tailor the content to each of them
- teamwork by working with different functions. For example, new product launches involve working with teams such as innovation, supply chain, and research and development
- analytical skills by working on panels to review the performance of my brand and elaborate a strategy to reduce the gaps
- problem-solving by being held responsible of big projects
- organisation by learning how to manage my time under pressure and prioritising activities depending on their degree of importance and impact on the business

I received a lot of help from my team mates regarding my day to day tasks and guiding me in tough decision moments. Unilever also has an internal learning platform accessible to all employees with training courses on most topics. They are straightforward and a good opportunity to step up.

Very collaborative and open minded company culture. Each employee is acknowledged by the wider team, we often do “intros” when people join and then recognize the work of each other. It is a very great and motivating environment to work in.

I really enjoyed my placement, it gave me the opportunity to put in practice what I have learnt at university. It also enabled me to find out what I would like to do later by gaining deeper insights into marketing. The team was amazing and very supportive throughout the whole year which creates work environment.

Yes