Senior Campaign Marketing Manager Review

Responsible for leading the development and execution of the B2B marketing campaign plan for Pearson Higher Education across the UK and Europe. Ensuring high-quality campaigns are developed using insights, data, and collaboration with the go-to-market team. Working closely with sales management and product marketing, I place focus on innovative and creative campaign execution that stands out from the crowd to engage and capture the attention of our target audiences for demand & lead generation for a portfolio of SaaS products and services.
My key responsibilities are to:
- Lead a campaign team of five direct reports, whilst developing a culture of campaign excellence to ensure team skills are supported and optimised to deliver high impact campaigns
- Lead on the strategic development and communication of demand and lead generation campaigns, ensuring all relevant stakeholders are informed of plans and performance
- Select optimal channels for campaign activity, with attention to campaign objective and role of cross-functional teams within funnel implementation
- Prioritise resources within the campaigns team to ensure optimal use of time and spend
- Collaborate with the wider GTM team to undertake campaign planning across all agreed areas and in consideration of optimal delivery timeline and objectives
- Tracking and reporting all campaign activity and providing performance metrics and ROI back to stakeholder groups and the senior leadership team

Very well structured and organised. I usually take Monday as my study day for 20% off the job and then the programme is delivered in block teaching, on a Thursday and Friday with weekly online one hour sessions to ask questions about the assignment for that module. This pattern is used for each module every 4-6 weeks.

Lot's of support, the apprenticeship team run various initiatives for apprentices to join, my line manager is also very understanding about my programme and is able to offer advice such I need it. They have also paid for all my travel and expenses to ensure that I can attend university in person.

We have different types of support available, weekly IQA sessions which are one-hour online meetings where we can ask questions. We can ask questions in lectures, post on the teams channel if we have assignment questions or schedule calls with tutors outside of lecture time. We also have access to the university support services.

It has given me confidence in the areas I was less familiar with but also reassures me that I am doing things correctly and have a strong knowledge of the areas I am more familiar with. It has given me new ideas to implement and put into practice in my own work, as well as sharing learning with team members and direct reports.

Yes

I would absolutely recommend Pearson and the apprenticeship scheme to friends. It is fantastic that you can work full-time, receive a salary as a regular worker but also study towards a professional qualification that is completely funded by the business and will continue to support you throughout your studies and work.