Lexus CRM Assistant Review

Item: Lexus CRM Assistant at Toyota GB
Rating: 4.5
Author: Anonymous

at Toyota GB

Placement (10 Months+)

Marketing

Epsom

Review Submitted: July 2025

Overall Rating

4.5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role

5/5 - Skills Development

5/5 - Support and Guidance

3.8/5 - Company Culture

5/5 - Overall Experience

3/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

As the Lexus CRM Assistant, I oversee the end-to-end briefing and execution of both BAU and tactical CRM campaigns, ensuring smooth delivery and impactful customer engagement.
Key Responsibilities & Achievements:
🔹 Project Management & Campaign Execution
Manage the planning, briefing, and execution of CRM campaigns, ensuring timely and effective delivery.
Collaborate with internal teams and external agencies to optimize processes and enhance customer engagement.
🔹 Data-Driven Strategy & Insights
Utilize macro-environmental data to shape campaign briefs and strategies that align with market trends.
Continuously analyse campaign performance to refine and improve future initiatives.
🔹 Customer Segmentation & Targeted Messaging
Develop and refine audience segments to deliver personalized and meaningful customer interactions.
Leverage insights to enhance targeting and messaging effectiveness.
🔹 Agency Collaboration
Work closely with agencies such as Transform and VML to align on creative and data-driven campaign execution.
Gain valuable insights from agency partnerships to enhance strategic planning and execution.
🔹 Driving Internal CRM Initiatives
Lead key internal projects focused on improving CRM processes and driving operational efficiency.
Advocate for best practices in CRM strategy to enhance team performance.

Were you given much responsibility during your placement / internship?

I was responsible and held accountable for many projects that positively affected parts of the business that spanned across the UK. Despite my infancy into the working world, i was not treated any less than my colleagues and was able to voice my opinion and take on big projects.

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

I have learnt a wide range of skills over my time at Toyota, working with many different sectors of the business to facilitate the completion of email journeys.
Some skills i have learned are:
Project Management
Stakeholder Management
Creative Design
Copywriting
and many more!

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

5/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

My manager had helped me a lot with my development over my time at Lexus helping me find new opportunities to learn more and giving me work that would help me develop my skills.