Global Homecare Consumer Insights IP Review

In my role within consumer insights, which is the market research arm of marketing, I engage and communicate closely with both marketing brand teams and external research agencies to ensure alignment on research objectives. I facilitate these research projects from start to finish, maintaining communication and organizing all necessary logistics. Additionally, I manage the brand budget for my team, keeping up to date with monthly forecasts to ensure accuracy during finance checks, providing budget updates to my director, and raising purchase orders using an internal budget tool. My responsibilities also include creating engaging and informative training sessions and capabilities for the team, whether in the form of workshops or quick 30-minute training sessions over coffee. Furthermore, I conduct daily analysis of syndicated data sources to evaluate our brand performance and other key KPIs.

During my placement year, I was entrusted with significant responsibilities, allowing me to independently manage multiple projects and collaborate with various stakeholders, excluding my manager. This experience boosted my confidence as it reinforced their trust in my ability to handle projects autonomously, which in turn strengthened my self-belief. Additionally, I was later given the opportunity to select projects that aligned with my strengths and future career aspirations, further enhancing my professional growth.

I have honed my analytical skills, which are crucial for my role, as we frequently engage in data analysis to transform numbers into meaningful opportunities. Additionally, I have enhanced my presentation and leadership abilities by conducting regular upskilling sessions for the broader marketing brand team on consumer insights functionalities and ways of working. I also lead engaging sessions for my customer insights team on social-first methodologies, such as TikTok. Furthermore, I have improved my communication skills by serving as the primary contact for all research projects, collaborating with both external stakeholders and internal teams.

During my placement, I received substantial support through regular weekly one-on-one meetings with my manager, where we discussed project work, personal growth, and reflection. Additionally, I had formal feedback sessions every quarter, during which I gathered 360-degree feedback from various stakeholders I had worked with. I would then compile and review this feedback with my manager, reflecting on the past months and receiving advice on areas for improvement to maximize my learning experience. Furthermore, I had tri-weekly meetings with my senior manager to ensure visibility on my work and progress throughout the year. Throughout the year, I participated in multiple training sessions hosted by both internal and external agencies, which were conducted on Teams and recorded for future reference.

The company culture is incredibly supportive and inclusive, fostering a pro-learning atmosphere that made me feel welcome from day one. I never felt like any question was too trivial, and everyone was always willing to help. During my first month, many team members took the time to have introductory coffees with me, which was a great way to get to know everyone. The company also organizes regular social events, both during and after work, thanks to a dedicated social committee. These events are always enjoyable and help strengthen team bonds. Additionally, my team has a monthly tradition of sharing cakes and giving 'thank you' awards. We recognize and appreciate the small and big favours that team members do for each other, which often results in an hour-long celebration. This tradition reinforces the positive atmosphere and camaraderie within the team.

I thoroughly enjoyed my placement and will cherish the experiences from this year. I have built valuable connections within my team and beyond, thanks to my involvement in various societies such as onboarding committees for new placement students. Engaging in fun social events like the homecare beach tennis day during the summer added to the enjoyment. I would highly recommend the company to any placement student seeking an environment that fosters collaboration and learning while maintaining a fun and light-hearted atmosphere.

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