PR and Communications Review

The main aim of my role is to drive earned coverage across the mobile and visual divisions for Samsung Europe. Day to day, this involves a wide range of tasks, whether that’s seeding devices to media and journalists for review or organising multi‑market events in other countries. I also support regular reporting for senior leadership and communicate frequently with European markets to ensure work is delivered efficiently.

Yes, definitely. It often surprised me how much responsibility I was given. Although at times it made me feel out of my depth, I used that feeling as a driving force to grow my skillset and increase my proactivity. A strong example of this was producing a Samsung Thought leadership article on my own, which was then distributed across European newsrooms and published in third‑party tech publications.

Definitely. Before starting this role, my skillset was largely shaped by university experience and part‑time work. As my role progressed, I built skills in:
-Stakeholder communication
-Event management
-Organisation
-Time management
-Self‑confidence
-AI vibecoding
-Pitching
As well as many more!

I received regular weekly 1‑2‑1 meetings with my line manager to cover whats going well and any pain points during my progress. Additionally, I received a lot of support whenever I needed it outside 1-2-1's. A personal example of this was presenting publicly, my manager supported me, offered guidance, and even provided the opportunity for training.

The best way to describe Samsung’s atmosphere is through the Korean word pali‑pali, which translates to “quick” or “hurry.” I believe the business, especially marketing, works in a fast, creative and collaborative way. It would also be narrow‑minded not to acknowledge the strong Korean influence across the company. With the workforce largely split between English and Korean speakers, it creates a great opportunity to learn about each other’s cultures — I now even find myself bowing to Korean seniors.

Thoroughly. I will be looking to follow this career path after my placement due to the enjoyment and experience I’ve had throughout it.

Yes