Fleet Marketing Executive Undergraduate Review

Item: Fleet Marketing Executive Undergraduate at Volkswagen Financial Services
Rating: 4.8
Author: Anonymous

at Volkswagen Financial Services

Placement (10 Months+)

Marketing

Milton Keynes

Review Submitted: May 2022

Overall Rating

4.8 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role

4.8/5 - Skills Development

4.5/5 - Support and Guidance

4.8/5 - Company Culture

5/5 - Overall Experience

5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

• Conduct regular customer, competitor and market insight reports for sales and marketing
• Support Product team with go-to-market plans for key product launches, product communications and proposition development.
• Support in the preparation of marketing communication activity and planning documents, presentations, reports and proposals for marketing initiatives.
• Support the team with the execution of marketing activities that drive the growth for the business, supporting the execution of a full spectrum of marketing campaign channels, including but not limited to, SEO, Email, PPC, Paid Social, trade advertising, display advert events and PR.
• Execute tactical email campaigns in line with marketing calendar
• Supporting on the organisation of internal and external events and the management of agency relationships and sponsorships

Were you given much responsibility during your placement / internship?

Throughout my placement year I was given a lot of responsibility, taking leads in specific areas of projects as well as being giving my own projects to lead and take initiative on. The experiences ranged across all areas of marketing and product launches.

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

Developed skills in email content creation, SEO and campaign creation
Participate in Lifeskills workshops

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

4/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

Having daily team calls which allowed us to create a great working relationship between the team, this allowed any concerns/ queries to be raised as well as offering assistance if I had the capacity to do so.
Completed a PDP with actions to ensure that I got the most out of my placement with reflection with weekly one to one meetings with my line manager.

How would you rate the support and guidance from your line manager?

4/5

How would you rate the support and guidance from the wider team?

5/5

Company Culture

What was the company culture and general atmosphere like?

The atmosphere within in the team was very positive and friendly between the team. Working within a collaborative business across all the teams which allows for maximum opportunities and exposure within the business.

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

5/5

How would you rate the diversity initiatives?

4/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

5/5

Overall Experience

To what extent did you enjoy your placement / internship?

I thoroughly enjoyed my placement year at VWFS | Fleet, it had exceed my expectations of the placement year with giving more opportunities than I though I would've been given. I have been luckily enough to be exposed to multiple different areas of marketing with everyone always being willing to provide any assistance and knowledge