Account Manager Review

At Softcat, I worked within the account management team in delivering tailored IT solutions to clients across various sectors. My daily tasks included managing CRM systems, preparing client proposals, and coordinating with internal departments to ensure smooth service delivery.
I regularly interacted with internal teams marketing, and technical specialists to align on client strategies and project execution. Externally, I engaged with clients to understand their needs, provide updates, and support ongoing projects, ensuring high levels of customer satisfaction.
My responsibilities included assisting in account planning, tracking sales performance, and contributing to client retention initiatives. I also supported the execution of marketing campaigns and vendor-led initiatives.

In my role as an Account Manager at Softcat, I was responsible for managing and growing a portfolio of client accounts by delivering tailored IT solutions. I regularly visited customer offices to strengthen relationships, understand their evolving needs, and present strategic technology recommendations. I also engaged with key vendor partners to explore new offerings, coordinate joint initiatives, and ensure the best value for our clients.
My responsibilities included:
Conducting face-to-face client meetings to build trust and uncover opportunities.
Collaborating with vendors such as Microsoft, Cisco, and Dell to align solutions with client goals.
Managing the full sales cycle from prospecting to post-sale support.
Coordinating with internal teams to deliver seamless service and project execution.

Communication – Clear, persuasive, and confident speaking and writing to engage clients and convey value.
Active Listening – Understanding customer needs by attentively listening and asking the right questions.
Relationship Building – Developing trust and long-term partnerships with clients and stakeholders.
Negotiation – Finding win-win solutions and closing deals effectively.
Product Knowledge – Deep understanding of the products or services being sold to tailor solutions.
Problem-Solving – Addressing client challenges with creative, strategic solutions.
Time Management – Prioritising tasks, managing pipelines, and meeting deadlines efficiently.
Resilience – Handling rejection and setbacks with a positive, persistent attitude.
CRM Proficiency – Using tools like Salesforce or HubSpot to manage leads and track performance.
Team Collaboration – Working closely with marketing, technical, and customer success teams.

During my time at Softcat, I received consistent and meaningful support from my manager, who provided clear guidance, regular feedback, and opportunities for professional development. I was encouraged to take ownership of my work while knowing I had a strong support system behind me.
The wider leadership team fostered a positive and inclusive culture, promoting collaboration, recognition, and personal growth. Their open-door approach and commitment to employee success made it easy to feel valued and motivated throughout my experience.

Softcat’s company culture is truly one of a kind—vibrant, inclusive, and full of energy. The atmosphere is built on collaboration, positivity, and celebrating success. From day one, I felt welcomed and part of a team that values both personal and professional growth.
The company goes above and beyond to make work enjoyable, with regular work parties, team socials, and sports events that bring everyone together. There’s a strong sense of community, and the little perks—like free food in the office—make a big difference in day-to-day morale. It’s a place where hard work is recognised, and fun is always part of the journey.

My placement year at Softcat has been an incredibly rewarding and enjoyable experience. From day one, I felt welcomed into a supportive and dynamic environment where I was encouraged to grow both personally and professionally. The opportunities to work closely with clients, vendors, and internal teams gave me valuable insight into the world of IT sales and account management.
Beyond the day-to-day work, the company culture made my time here truly memorable—whether it was team socials, sports events, or the legendary work parties, there was always something to look forward to. I’ve learned so much, built lasting relationships, and had a lot of fun along the way. I’m genuinely grateful for the experience and proud to have been part of the Softcat team.

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