Automobile Marketing Undergraduate (HME) Review

Supporting the team with monitoring competitor activities.
Attending agency meetings regarding future ATL campaigns.
Checking and maintaining the usage rights tracker, digital content tracker, and HME marketing inbox.
Be involved with senior management in creative idea proposal and review meetings.
Monitoring Google Analytics data and website traffic, formulating presentations and conclusions based off the data drawn.
Launching surveys for the 16 branches to review their satisfaction with HME marketing launch campaigns.

I received the opportunity to attend a marketing shoot, whereby as clients, we were able to discuss any amends necessary over the course of the 3 days.
Additionally, I have been responsible for collating competitor data and reports and presenting this to the team on a quarterly basis.
I took the lead to work with agencies on eCRMs, DMs, and an upcoming video for a motoring event, using both initiative and professional communication.

Strongly developed presentation skills.
Have had the opportunity to network with those from agency partners and through attending networking events.
Developed the way in which I communicate professionally, whether in-person, in online meetings, and through email communications.
Been able to pull numerical data and draw rational conclusions based on results shown over time. Taking these conclusions to create concise presentations to present to managers.

I was supported when leading my own projects which was particularly nice to have, incase there were issues with those in other areas of the business of whom I didn't know how to contact.
I was supported throughout the year with ad-hoc tasks and questions which I would raise, and everybody in the team is always more than happy to support you and will support you with any personal goals you wish to achieve.

We were well-embedded into the company culture from the beginning, learning about Honda's philosophy, ways of working, and The Three Joys. There is an open-plan layout to the office which allows for easier conversation and collaboration while you are at your desk.
Additionally, there are break out areas, canteen areas, and private meeting rooms where you can work when you may need more focus or if you want a different working environment during the day.

It was an amazing experience to work in industry for the first time. I feel like it has genuinely prepared me for entering a marketing role in future, and what it will entail.
My placement has equally equipped me thoroughly with an enhanced skill set for beginning my career post-graduation. I feel confident to network and to take up as many career-enhancing opportunities as possible.
I developed so many interpersonal skills throughout the year, and learnt how to communicate with agencies and how the inner workings of corporate life work. Working with my team was a pleasure in particular, as they made me feel settled in despite it being a completely new experience and being away from home. My manager and other colleagues on my team were supportive of anything that I would need assistance with, and always took my comments and opinions into consideration. You learn so many things during placement which you come to realise when you have completed your year, and reflect on how much you have learnt!

Yes