Digital and Performance Marketing Analyst Review

Item: Digital and Performance Marketing Analyst at Renault
Rating: 5
Author: Anonymous

at Renault

Placement (10 Months+)

Digital Marketing

Maple Cross

Review Submitted: August 2023

Overall Rating

5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role

5/5 - Skills Development

5/5 - Support and Guidance

5/5 - Company Culture

5/5 - Overall Experience

5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

Data reporting on total web traffic and lead volumes and the conversion to sale rate across Renault and Dacia which provides the business with an insight into the digital performance of both brands. Liaising with the marketing campaign manager and external marketing agencies to update, edit and deliver digital marketing assets to support paid search, social and display ads across Renault and Dacia.

Were you given much responsibility during your placement / internship?

I have been given the opportunity to work autonomously and take ownership of all tasks.

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

Excel - developed skills through the use of formulas, reporting and graphs. Creativity - editing copy for all digital ads and editing display banners in Adylic for display ads. Responsibility - ability to work autonomously and take ownership of tasks. Communication - provided with the opportunity to lead on catch-up meetings with external agencies to discuss current or upcoming updates.

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

5/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

I had a 4 week thorough handover which allowed a broad overview of the role. I have weekly 121 meetings with my manager to provide updates, discuss any questions and future development opportunities. The surrounding internal and external team are always around to provide support and answer any questions.