Brand Marketing Executive - IMC Strategy Review

Item: Brand Marketing Executive - IMC Strategy at Samsung Electronics
Rating: 4.6
Author: Anonymous

at Samsung Electronics

Placement (10 Months+)

Marketing, Digital Marketing

Chertsey

Review Submitted: June 2023

Overall Rating

4.6 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role

4.8/5 - Skills Development

4.5/5 - Support and Guidance

4.3/5 - Company Culture

5/5 - Overall Experience

4/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

On my day to day job I support the team by managing the finance and legal process when raising POs.
Supporting with content creation of campaigns
Asset approvals
Feedback on creative ideas targeted for Gen Z audience
Managing briefs directed to internal agency
Assuring the talents receive all the products included in their contract
Assure all the products are ready and available for shooting days
Shoot days support

Were you given much responsibility during your placement / internship?

Yes. From handling important briefs for internal campaigns to raising contracts of a generous amounts, I was considered as same as a proper member of the team

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

Yes. I have learned finance skills, content creation, copy writing, It skills.
I have perfectioned my organisational skills as Samsung is a very fast paced environment, networking, time management, flexibility.

How would you rate the training provided during your experience?

4/5

How would you rate your development of industry-specific skills during the experience?

5/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

My team and all the people had been working with were always really helpful, even when I made mistakes. My manager on the first day said that at Samsung there are no silly questions and it is true.
Everyone is willing to help you learn as they are aware that is a completely different world to uni

How would you rate the support and guidance from your line manager?

5/5

How would you rate the support and guidance from the wider team?

4/5

Company Culture

What was the company culture and general atmosphere like?

Everyone is pretty chill and friendly.
When interacting when Korean stakeholders it is important to take accountability of the cultural difference, but apart from that all the people are nice

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

4/5

How would you rate the diversity initiatives?

5/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

3/5

Overall Experience

To what extent did you enjoy your placement / internship?

I have really enjoyed my year at Samsung, I loved working on really cool projects and being able to shout about them.
As any experience, sometimes you have a bit of a rocky period. It gets really busy here so if you are not willing to go the extra mile it's not for you.