Register Your Interest - Digital and Social Media Placement

Register Your Interest - Digital and Social Media Placement

Job Purpose

To support the management of Porsche Retail Group’s digital footprint and social media community by working with the Digital and Social Media Manager to create digital and social media content.

Core Responsibilities

• Working with the Digital and Social Media Manager to develop and implement digital and social media strategies with the aim of increasing Group, Centre, product and brand awareness and customer engagement.
• Working with the Digital and Social Media Manager and CSM’s at each Centre to create original, exciting and engaging social media content across all platforms and channels, including taking part in Centre photoshoots and attending monthly Centre visits.
• Updating content across all group websites to fit with overall SEO strategy and to adhere to required PSG guidelines.
• Staying up to date with the latest social media trends and digital technologies and discussing these with the Digital and Social Media Manager and Head of Marketing during regular updates.
• Monitoring and responding to customer feedback, comments, social media posts and Centre reviews (e.g. Google and Facebook) in a timely and accurate manner.
• Tracking, reporting, and analysing (where appropriate) website analytics, social media growth/engagement stats, marketing campaigns and new/used car enquiries, to enable robust measures of ROI.

Core Accountabilities

• To work with the Digital and Social Media Manager to ensure all social media leads and complaints are dealt with in a manner that reflects the excellence of the brand.
• To understand and assist in the delivery of overall PRG and individual Centre business strategy and objectives.
• Deliver an agreed level of service to internal and external stakeholders.
• Understanding of brand identity and the ability to maintain transparency across all marketing communications.
• Contribute fully within the team, ensuring the right environment is maintained.
• Adhere to company policies and procedures at all times.

Person Specification

• Knowledge and up-to-date understanding of the latest trends and best practices in digital and social media marketing.
• Proficient writing skills and ability to create exciting content for marketing communications on a daily basis.
• An understanding of how each social media channel differs with content and its community and to be able to optimise content accordingly.
• Pro-active and ‘can do’ attitude, looking to actively identify opportunities and challenges and propose ideas and potential solutions.
• Ability to prioritise and juggle multiple tasks and projects at the same time.
• Ability to work alone productively and with initiative, but also as play an active role as part of a team.
• Excellent skill levels across MS Office, Adobe Photoshop and Image/Videography packages, with a keen eye for photography and videography.
• Marketing and communications savvy with a willingness to learn and develop in this evolving environment.
• Comfortable with data and analysis and preparing of reports and summaries.