Digital Undergraduate Review
at Honda Motor Europe
Placement (10 Months+)
Digital Marketing
Reading
Review Submitted: July 2024
Overall Rating
4.4 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
Collate comparison research of the competitor’s landscape, in particular, their Digital Retail and Connected Services activity.
Support Digital team for applying ‘best practice’ guidelines for content uploading and publishing of new content.
Assist Digital team with Pan European content translations through our suppliers to publish on a timely manner supporting the needs of our European branches.
Support with the creation of regular customer surveys on the Digital platform (European websites) to understand various customer engagements.
Manage the A/B testing function on the Digital Platform to support improvements to the customer journey.
Generate regular reports to evaluate the customer’s High Value Behaviour on the digital platform using Google Analytics and other dashboards.
Assist the Digital Retail and Digital team with any other daily activities.