Placement - Merchandising

"Merchandising at Primark – Where Fashion Meets Data” We sat down with Matilda to find out more.

Q: So, what exactly is Merchandising?

A: For me, merchandising is all about making sure the right products are in the right stores, at the right time, and at the right price. It’s a mix of creativity and analytics. I use data every day to make smart decisions that drive sales and keep customers happy.

Q: Why did you choose Primark for your placement?

A: Honestly, Primark stood out because they give you real responsibility from day one. It’s not just shadowing someone - you’re hands-on. Plus, it’s a paid placement, and you get access to masterclasses, mentoring, and even the chance to present your work to senior leaders. That level of exposure is rare.

Q: Who would thrive in this role?

A: If you’re studying Economics, Accounting, Fashion, or Business, this is for you.

• Economics students can apply principles like supply and demand and pricing strategies.
• Accounting students will love the budgeting and forecasting side.
• Fashion students get to dive into trends and customer behaviour.
• And if you’re in Business or Commercial studies, you’ll combine strategy with creativity every day.

Q: What does a typical day look like?

A: You’ll monitor sales and stock, solve data inaccuracies, forecast demand, and create reports and insights. Plus, you’ll collaborate with different teams on real projects. It’s fast-paced and varied - no two days are the same.

Q: What’s the best part about the placement?

A: The perks are amazing! You earn a competitive salary of €30,000, get a 15% colleague discount in all Irish stores, and Primark even covers your relocation to Dublin - including accommodation and a generous allowance. There are 27 days of annual leave, flexible working hours, and early Friday finishes. On top of that, you get personal development opportunities, one-on-one mentoring, and wellbeing support like an Employee Assistance Programme and on-site gym access.

Q: Where can students apply?

A: The role is based in Dublin, and you can apply for the Trainee Merchandiser – Placement Student position through Primark’s careers site.