Ad Operations Executive Review
at Adopstar
Level 3 Apprenticeship
Marketing
Cullompton
Review Submitted: March 2025
Overall Rating
4.8 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
4.5/5
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Overview of Role
5/5
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Skills Development
4.4/5
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Structure and Support
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis:
5/5
My role involves managing the setup, performance, and optimisation of digital ad campaigns on publisher websites, newsletters, and other platforms. I also deal with reporting for these campaigns, and communication with clients.
To what extent do you enjoy your programme?
4/5
I enjoyed the job aspect of the apprenticeship, where I was actually doing client work, but I struggled with the coursework/portfolio and lesson aspects. This is not the fault of my employer, though, as when I was having issues they dedicated time to helping me understand what I needed to for the coursework.
Skills Development
Have you learnt any new skills or developed existing skills?
5/5
Along with furthering my knowledge of general computer software like the Microsoft and Google suites, I have also learnt specific skills for Ad Operations, including how to use different ad servers and digital marketing software, and how to analyse data.
Structure and Support
How well organised/structured is your programme?
4/5
My employer made sure to give me plenty of time to complete my apprenticeship coursework during my working week. However, again through no fault of my employer, I found that the structure of completing the apprenticeship portfolio made it harder for me to get through the coursework. There were four reports that I needed to complete over the length of the apprenticeship, and they had to be done consecutively, but I would have preferred being able to work on at least two at once, as when I struggled on one of them, I could have switched to working on an another. I also felt like what was being asked of me in the reports could have been clearer.
How much support do you receive from your employer?
5/5
Without the great support from my employer, I feel that I wouldn't have been able to complete the apprenticeship. As previously mentioned, I really struggled with the coursework aspect, and the attention and help given to me by Adopstar's management team was vital in my success.
How much support do you receive from your training provider when working towards your qualifications?
4/5
I felt like there was an expectation from the training provider that the apprentices should have no issues with the coursework, but I found it very hard to decipher what was being asked of me in the reports, and I felt like had to go out of my way to get help. However, my pathway planner was great and tried very hard with me, putting in lots of effort to help me get through the coursework.
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
The apprenticeship gave me a good knowledge of digital marketing in general, which helped me to understand client goals. However, as Ad Operations is a niche area of digital marketing, this was not covered in the course syllabus.
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
5/5
Adopstar cares for both its employees and the wider local community, and shows this in many ways. To name a few, we have networking, charity, and awards events, a casual football team, and access to boardgames at lunchtimes. The team gets on well and sometimes we will even all go and get a drink at the pub together.
Recommendations & Advice
Would you recommend Adopstar to a friend?
Yes
Why?
The team at Adopstar is supportive and friendly, and the work is nicely varied over many different clients. It is a very fun place to work with a close and inclusive team.
What tips or advice would you give to others applying to Adopstar?
Be yourself, Adopstar is a very supportive workplace and you are sure to get on with your co-workers. Be willing to ask questions and learn as much as you can, there are many great opportunities to learn from others and expand your knowledge base.
