Brand Engagement Intern Review

Day-to-day you may be: - Managing product mail-outs, coming up with creative ideas for send outs to encourage social sharing and press coverage - Management of media lists - Help with supporting PR and influencer events, from PR launches to trips - Work with external PR agency on a day to day basis - Handling press calls & liaising with journalists - Monitoring influencers, newspapers and magazines for coverage and scanning for distribution, to share PR teams wins with the wider teams - Help the team with social media, this could be captions, taking images for social channels and scheduling - Helping the team with sourcing influencers for paid partnerships, creating content briefs and speaking to influencer agents - Ordering of product, stationary orders, post and couriers & press cuttings - Work alongside the media team with paid media campaigns

I was gradually given more responsibility as my team could trust me to take on bigger tasks and projects. This meant I could learn more skills and work with other stakeholders, like agencies and senior management. It also gave me an opportunity to present back any projects I worked on to General Managers and Directors, allowing we to develop my communication skills. Overall L'Oréal is a company that values developing early career profiles and encouraging them to stretch their competencies.

I have learnt the below new skills: - Understanding of the beauty business - Strong networking skills and the ability to interact with all areas of the business - A good knowledge of the beauty influencer landscape - Commercial awareness I have developed the below existing skills: - Strong written and verbal skills - Understanding of communications tools - Capacity to understand the bigger business picture - Have a technical mind and data analysis - Numerate and PC literate: in particular with strong Excel skills - A creative eye for social media content creation - Budgeting

I received support and guidance throughout the year, but at different levels. Initially I had more support as I was new to the role and company so needed more guidance. However, as my confidence grew within my tasks, I needed less guidance as I was proficient in the processes.

The culture and atmosphere is positive, it is a very friendly place to work that encourages networking.

I highly enjoyed my placement year, and found it very valuable. I have gained amazing skills and experiences that will help be in my future career paths.

Yes