Communications and Advocacy Intern Review

As my role of PR and Comms intern, I am involved in all aspects of the press office. Daily tasks include, tracking online branded content and reaching out to emerging influencers. Monthly, we plan new launches and order in the stock accordingly. I am responsible for placing the orders for my team weekly.

Definitely as I progressed through the months of my internship, I have gained more responsibility. In the beginning, I was learning the basic skills of the press office. As my time continued I was given the opportunity to organise events and creative mailers myself.

During my internship at L’Oreal I learnt and developed skills and required to run a complete press office. With a busy calendar of new launches I learnt to plan in advance to ensure / influencer and media gifting is activated ontime to be promoted online. I'm also involved in planning PR events,  visiting and costing venues, entertainment, décor, meals etc, creating guestlists, invites, managing RSVP list, ordering and preparing gifts. We're also always looking out for new trends to get on board of and upcoming influencers to use.

During my internship there was times I felt I did not receive much support. There was a period where my manager was out of the business sick for weeks and I had no one reach out to me. At this time I was unsure on who to contact for work and guidance.

Overall, the atmosphere at L'Oreal was very positive. The office was filled with great personalities that lifted the mood at busier times. The company always had fun events or activities planned for employees. However, I fell as though many activities were only available for the UK office.

I thoroughly enjoyed my year placement and would highly recommend. It was a great opportunity to get exposure into the working world and give me the chance to start thinking about my future career. I was given great challenges and tasks to complete, teaching my skills I will use in my future.

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