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Pernod Ricard

Marketing Executive Intern Review

at Pernod Ricard

Placement (10 Months+)

Marketing, Social Media Marketing, Digital Marketing

LONDON

Review Submitted: May 2024

Overall Rating

4.8 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
5/5 - Support and Guidance
4.8/5 - Company Culture
5/5 - Overall Experience
3/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.
- Supporting on campaigns management/planning
- Analysing sales data
- Ensuring digital presence ( website, eCRM, pop-ups, etc.) for our brands is all up to date and running smoothly
- Liaising with people from different teams and external agencies to ensure all of our projects are running on time
- Supporting on media campaigns
- Leading on influencer scouting and selection for various brand campaigns. Also led on influencer gifting and relationship management
- Managing the brand priority campaign calendar for the wide marketing team
- Managing internal comms for the various brands I was supporting on
- Supporting the social media team with feedback and ideas
- Leading projects in the off trade ( ex. necktag activations)
- Engaging with consumer feedback and building reports for the team
- Offering power point and the rest of the Microsoft office support for my close team
Were you given much responsibility during your placement / internship?
Yes, I got to lead projects and campaign activations. I was also made lead on all things digital and data related which meant I got to work a lot with the global team and the other teams.
I was also handed over the 'brand priority campaign calendar' which meant that I had to manage the whole marketing team to feed in all the necessary informations that I then filtered and ensured clear comes to the sales team.
Please rate how meaningful the work you were doing was
5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?
Yes, absolutely!
My time at Pernod Ricard taught me so many things. From technical skills like working with platforms such as Wordpress, Radarly, Nielsen, Salesforce, PowerBI and many other; to softer skills such as efficient time management, prioritising, communication skills, negotiation and conflict management.
There is so many more that I could list, but the one that I am proudest to have developed at Pernod are my critical skills. I was always encouraged to ask the right questions and stay curious in any job I do.
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?
I actually had a total of 6 managers through out my placement due to all the brands I got the opportunity to work on. All of them were extremely supportive and true role models of what a manager should be like. They have been extremely supportive in both my career development and my personal one, always ensuring that I understood every task I was given, that I was given a enough responsibilities and that I finished my placement having gained skills and knowledge.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5

Company Culture

What was the company culture and general atmosphere like?
The company culture is absolutely amazing! Everyone is extremely friendly and supportive. I have never seen such a big group of people genuinely be happy for the achievements of their peers. Everyone is super social, empathetic and kind. I would recommend it to anyone!
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
4/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5

Overall Experience

To what extent did you enjoy your placement / internship?
Highly enjoyed! It's been a joy to work at Pernod and I would take the opportunity again if offered to me. I had the perfect mix of work and social activities to ensure that work felt like a place I wanted to be at, not one I dreaded. I would recommend it to anyone!
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5

Future Career Prospects

Please rate the future employment prospects at Pernod Ricard
3/5

Recommendations & Advice

Would you recommend Pernod Ricard to a friend?
Yes
What advice would you give to others applying to Pernod Ricard
Be yourself! It sounds cliche, but your managers hiring you want to see your personality along with your skills. Practice the knowledge you want to convey in your answers, but don't practice your answers! Relax and enjoy your interviews, the hiring team want to hire someone as much as you want to be hired :)!
In This Review
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