Marketing Executive Intern Review
at Pernod Ricard
Placement (10 Months+)
Marketing, Social Media Marketing, Digital Marketing
LONDON
Review Submitted: May 2024
Overall Rating
4.8 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
- Analysing sales data
- Ensuring digital presence ( website, eCRM, pop-ups, etc.) for our brands is all up to date and running smoothly
- Liaising with people from different teams and external agencies to ensure all of our projects are running on time
- Supporting on media campaigns
- Leading on influencer scouting and selection for various brand campaigns. Also led on influencer gifting and relationship management
- Managing the brand priority campaign calendar for the wide marketing team
- Managing internal comms for the various brands I was supporting on
- Supporting the social media team with feedback and ideas
- Leading projects in the off trade ( ex. necktag activations)
- Engaging with consumer feedback and building reports for the team
- Offering power point and the rest of the Microsoft office support for my close team
Were you given much responsibility during your placement / internship?
I was also handed over the 'brand priority campaign calendar' which meant that I had to manage the whole marketing team to feed in all the necessary informations that I then filtered and ensured clear comes to the sales team.
Please rate how meaningful the work you were doing was
Skills Development
Have you learnt any new skills, or developed your existing skills?
My time at Pernod Ricard taught me so many things. From technical skills like working with platforms such as Wordpress, Radarly, Nielsen, Salesforce, PowerBI and many other; to softer skills such as efficient time management, prioritising, communication skills, negotiation and conflict management.
There is so many more that I could list, but the one that I am proudest to have developed at Pernod are my critical skills. I was always encouraged to ask the right questions and stay curious in any job I do.