Digital Marketing Executive Intern Review
at Pernod Ricard
Placement (10 Months+)
Marketing
Chiswick
Review Submitted: June 2024
Overall Rating
4 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
4/5
-
Overview of Role
4.3/5
-
Skills Development
4/5
-
Support and Guidance
3.8/5
-
Company Culture
4.5/5
-
Overall Experience
3/5
-
Future Career Prospects
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
50% of my time is working on content - Amazon and grocery.com. This involves making it, uploading it, monitoring, tracking and reporting back, to continually optimise. It also involves seasonal/holiday content. This content is across brandstores, PDPs, A+ content and more.
50% of my time is on retail media - Amazon and Ocado. This involves tracking live media, collating and submitting media, creating and amending sponsored product adds, sponsored brand ads, and more.
50% of my time is on retail media - Amazon and Ocado. This involves tracking live media, collating and submitting media, creating and amending sponsored product adds, sponsored brand ads, and more.
Were you given much responsibility during your placement / internship?
I was given a lot of responsibility, and owned varying projects over the year, from seasonal content, creating brandstores for brands, managing search and retail media content, and more.
Please rate how meaningful the work you were doing was
4/5
Skills Development
Have you learnt any new skills, or developed your existing skills?
I have developed a range of new skills and improved existing ones.
Hard skills: Retail Media, Amazon Platforms, Brandbank, Photoshop, Social media tools, eg: Later, Data analytics
Soft skills: Cross-functional communication, Creativity, Teamwork, Time management, Organisation, Event planning, Critical thinking
Hard skills: Retail Media, Amazon Platforms, Brandbank, Photoshop, Social media tools, eg: Later, Data analytics
Soft skills: Cross-functional communication, Creativity, Teamwork, Time management, Organisation, Event planning, Critical thinking
How would you rate the training provided during your experience?
4/5
How would you rate your development of industry-specific skills during the experience?
4/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
4/5
Support and Guidance
How much support and guidance did you receive during your placement / internship?
I received a good level of guidance over the placement. I was able to ask questions about things that I didn't know about, and people are always open to talk to you about their roles, which means that it was easy to learn about different areas of the business.
How would you rate the support and guidance from your line manager?
4/5
How would you rate the support and guidance from the wider team?
4/5
Company Culture
What was the company culture and general atmosphere like?
The company culture is good - conviviality is encouraged, and this actually comes through in the way that people interact and the opportunities to speak to others. The office atmosphere is friendly, and it is a nice place to work.
How would you rate the inclusiveness of the culture?
4/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
3/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
3/5
Overall Experience
To what extent did you enjoy your placement / internship?
I really enjoyed my placement experience at Pernod Ricard - I was able to get a range of experiences and develop varying skills, but working with so many different teams, in marketing and also commercial. It was great to be trusted to own certain projects, and also good to see the tangible results of my work, to make it feel more meaningful.
Please rate your level of enjoyment on your placement / internship
4/5
Please rate how your experience met your expectations
5/5
Future Career Prospects
Please rate the future employment prospects at Pernod Ricard
3/5
Recommendations & Advice
Would you recommend Pernod Ricard to a friend?
Yes
What advice would you give to others applying to Pernod Ricard
Definitely go for it - it is a great company to spend a year at, with lots of opportunities to learn how a global FMCG company operates. Make sure you keep an open mind, and also speak up about what exposure you want - you will be able to get involved in projects where you want to develop yours skills, just ask!
