Marketing Communications Placement Student Review

My role is working on the product marketing team in the power systems business unit. This involves working on product launches and existing product marketing, day-to-day task may include:
- Writing internal and external email campaigns
- Assisting with the execution of external publication, customer stories, news, and press releases.
- Creating content and updating external website and internal intranet sites.
- Supporting the development of internal information and learning material around a product
- Communicating with stakeholders on current projects and tasks to stay aligned
- Attending project management meetings to stay on track with task and timelines to ensure we meet deadlines
- Working with external agencies on marketing material and imagery by attending meetings and staying up to date with requests

Yes, I was handed many tasks that supported and contributed to projects such as product launches and existing product marketing. Going through the placement I became increasingly more independent in task and was given more responsibility as my confidence and experience developed in the company.

Yes! I have learned and developed many skills during this placement including:
- Project management
- Writing styles for different content and publications
- Confidence in presenting
- Presentation development and creation
- Importance of work-life balance
- Communication and professional relationship building
- Networking and maintaining relationships
- Product knowledge on generators and power systems
- Business structure and organisational knowledge
- Diversity and inclusion in the work place
- Productivity

I had lots of support from my boss and others on the team, there would be weekly 1-1 calls and team meetings where we would discuss projects and catch up about anything. This was very relaxed and allowed me to ask any questions I had.

The company's values were expressed in their messaging and treatment towards employees which I enjoyed learning about, this was done in the communications updates, different office events, the clubs within the company that you could join such as the women empowerment network, hosted lunch and learn sessions and town hall meetings that were done quarterly (include business unit specific one, entire company and site specific).
I really enjoyed working in the office, it was very open and welcoming with the site facilities being very modern and well looked after.

I have massively enjoyed my placement at Cummins, it has opened up a lot of knowledge about the industry and the different job roles within marketing. The experience has given me confidence for when I look for graduate jobs and opportunities as well as develop many skills that will help me complete my final year at university and help build my confidence in my work.

Yes