Digital Marketing Intern Review

Item: Digital Marketing Intern at L'Oreal
Rating: 4.5
Author: Anonymous

at L'Oreal

Placement (10 Months+)

Digital Marketing

London

Review Submitted: July 2023

Overall Rating

4.5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

4/5 - Overview of Role

4.5/5 - Skills Development

4.5/5 - Support and Guidance

4.3/5 - Company Culture

5/5 - Overall Experience

5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

During the placement year, my key responsibilities included:
- Salon CRM email templates (service led and branded)- creating templates that add value for salon customers and drive client footfall to book a service.
- Providing insights and analysis on website performance using google analytics, looker studio, domo and SEO reports.
- Key contact in PPD for Qualifio platform, helping the brand teams identify optimisation opportunities to improve consumer user experience across their websites.

Were you given much responsibility during your placement / internship?

During my placement, I was given a great deal of responsibility. This varied from having full autonomy of creating CRM emails which were sent through our Salon Software Platforms out to Salon Clients, to being the champion of PPD in manager the new data capture platform Qualifio.

Please rate how meaningful the work you were doing was

4/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

The top 3 skills I have developed during my placement:
-Data & analytical skills (converting numbers into insights and actions)
-Digital consultation skills (highting the benefits to those who may still be non-believers of digital to innovate salons and their ways of working)
- Presentation skills

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

4/5

How would you rate your development of personal / soft skills during the experience?

4/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

The support and guidance from my team was great! Anytime I needed help with a task I never feared asking a question and always felt comfortable being open with the team when I was struggling.

How would you rate the support and guidance from your line manager?

5/5

How would you rate the support and guidance from the wider team?

4/5

Company Culture

What was the company culture and general atmosphere like?

The company culture and general atmosphere was filled with friendly employees & many opportunities to go to different brand talks and workshops available. Learning Fridays provided great opportunities to develop skills and broaden my knowledge to different tops in a friendly, relaxed manner.

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

5/5

How would you rate the diversity initiatives?

3/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

4/5

Overall Experience

To what extent did you enjoy your placement / internship?

My placement was an amazing year! I was able to develop so many skills and launch myself first hand into the world of work. I created many long lasting friendships too.