Trade Marketing Intern Review
at L'Oreal
Placement (10 Months+)
Marketing, Digital Marketing
Dublin
Review Submitted: June 2023
Overall Rating
4.3 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
5/5
-
Overview of Role
4.3/5
-
Skills Development
5/5
-
Support and Guidance
3.5/5
-
Company Culture
5/5
-
Overall Experience
4/5
-
Future Career Prospects
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
P.O.S.– design and implement all permanent and semi-permanent Point-of-Sale marketing materials for the pharmacy & grocery channels
Competitor Analysis: Monthly analysis of pricing, in store activity, & media campaigns
Strategy – assisting in the creation and implementation of new product launch strategies, including adaptation of international display materials & advertising to the Irish market
Analysis – reviewing monthly sell-out data and completing performance update reports
tracking launches, promotions and marketing campaigns
Working on Media Management
Competitor Analysis: Monthly analysis of pricing, in store activity, & media campaigns
Strategy – assisting in the creation and implementation of new product launch strategies, including adaptation of international display materials & advertising to the Irish market
Analysis – reviewing monthly sell-out data and completing performance update reports
tracking launches, promotions and marketing campaigns
Working on Media Management
Were you given much responsibility during your placement / internship?
Since the Irish market is considerably smaller compared to the UK, my team was only compose by two people: my manager and I. We are managing 4 categories (skin, sun, body and Mens), and managing 4 brands (Garnier, Ambre Solaire, L'Oreal Paris and Men Expert).
Therefore I was given much responsibility and probably a higher work load than the UK interns, but this has helped me to develop personal and professional skills and especially to increase my knowledge of the industry.
Therefore I was given much responsibility and probably a higher work load than the UK interns, but this has helped me to develop personal and professional skills and especially to increase my knowledge of the industry.
Please rate how meaningful the work you were doing was
5/5
Skills Development
Have you learnt any new skills, or developed your existing skills?
I have developed:
-Creative and design skills while working on POS
-numerical and data analysis skills
-organizational skills, time management and ability to work under pressure, especially with time constrains
-communication and presentation skills
-Creative and design skills while working on POS
-numerical and data analysis skills
-organizational skills, time management and ability to work under pressure, especially with time constrains
-communication and presentation skills
How would you rate the training provided during your experience?
3/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
4/5
Please rate how these skills have helped you in your career development
5/5
Support and Guidance
How much support and guidance did you receive during your placement / internship?
One week handover was not enough to explain in depth all the tasks that I was going to perform on a daily basis, therefore I think it should be changed to a two weeks handover.
Although, because we are a small team, I received much support and guidance from my teams members especially at the beginning.
Although, because we are a small team, I received much support and guidance from my teams members especially at the beginning.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5
Company Culture
What was the company culture and general atmosphere like?
Because we are a smaller team, everyone knows everyone on a personal level and the atmosphere is friendly and healthy. I always felt valued and respected as a person and employee.
How would you rate the inclusiveness of the culture?
4/5
How would you rate the social opportunities?
2/5
How would you rate the diversity initiatives?
4/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
4/5
Overall Experience
To what extent did you enjoy your placement / internship?
I enjoyed my placement, not only because of the healthy and friendly environment in the office, but also because I was able to work on bigger projects and wear multiple hats.
My role was not monotonous and repetitive, I was only working on something new since I was managing multiple brands and categories at the same time.
My role was not monotonous and repetitive, I was only working on something new since I was managing multiple brands and categories at the same time.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5
Future Career Prospects
Please rate the future employment prospects at L'Oreal
4/5
Recommendations & Advice
Would you recommend L'Oreal to a friend?
Yes
What advice would you give to others applying to L'Oreal
Be ambitious and always give your best, because your effort at L'Oreal will be always valued and recognized.
