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L'Oreal

Digital Intern Review

at L'Oreal

Placement (10 Months+)

Digital Marketing

Hammersmith

Review Submitted: June 2023

Overall Rating

4.9 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
4.8/5 - Skills Development
5/5 - Support and Guidance
5/5 - Company Culture
5/5 - Overall Experience
5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.
I was responsible for managing performance media channels for the 6 direct to consumer brands in the LUXE division. I lead in optimising and reporting on Google and Meta platforms as well as managing promotional activity on Google. I worked with stakeholders both internally (brand teams) and externally (agencies) to help drive the highest quality performance. I would also conduct weekly, monthly and quarterly reporting to provide insight with takeaways/learnings and inform future decisions.
Were you given much responsibility during your placement / internship?
You have responsibility from day 1! As soon as the week long handover was done from my former intern, it was all down to me. Obviously your manager is always on hand to help if you need - but you are encouraged to have autonomy. I feel this was really good in terms of learning and understanding as if the buck stops with you, you really have to focus to make sure you get it right!
Please rate how meaningful the work you were doing was
5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?
Within my role, it was very important to develop my data analytical skills as Performance Media is very data driven. I was up-skilled from day 1 in various platforms such Google Ads, SA360 and Excel which I have further developed in my time. They have been very good in helping me throughout this process allowing me to obtain lots of new skills outside what is required for my role specifically.
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
4/5
Please rate how these skills have helped you in your career development
5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?
I would say this aspect if very dependent on your manager / team. For me - I had as much support as I wanted / needed. Everyone was more than happy to help me or guide me but were equally happy to listen to my ideas. I had regular daily contact with my line manager rather than organised 1:1 (as we both decided that would work better for us) as well as weekly team meetings.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5

Company Culture

What was the company culture and general atmosphere like?
Fantastic. They were always open to change / improvement and you have the ability to easily meet and connect with lots of new people. There are lots of outside work opportunities you can get involved with eg. football, running (or anything else that takes your fancy). Sounds cliché, but the sky is the limit when it comes to what you want to do - if it does not exist already, create it!
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5

Overall Experience

To what extent did you enjoy your placement / internship?
I really enjoyed my placement year here - I would strongly recommend it to anyone. Although I have not experienced what else is out there, I can confidently say that there cannot be many better placement schemes than this one. I would say, it is very fast paced with lots of challenges but I do believe this was really good for my professional growth. We also had lots of good social events :)
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5

Future Career Prospects

Please rate the future employment prospects at L'Oreal
5/5

Recommendations & Advice

Would you recommend L'Oreal to a friend?
Yes
What advice would you give to others applying to L'Oreal
You need to stand out. I think if you come with a unique idea that is well informed they will like that. Eg. When it comes to creating a solution, they will want to know why you make that decision and the logic to getting there. So long as you can explain it rationally you should be fine! They are looking at the person making the decision, not entirely the decision itself.
In This Review
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