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Regional Marketing and Events Intern Review

at BMW Group UK

Placement (10 Months+)

Marketing

Bognor Regis

Review Submitted: July 2026

Overall Rating

5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
5/5 - Support and Guidance
5/5 - Company Culture
5/5 - Overall Experience
5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

As a Marketing and Events Intern, I supported a wide range of activities across marketing, sales, events, and dealer communications. My role involved coordinating the planning and delivery of customer and dealer events, managing event logistics and transportation requirements, and supporting budget tracking and finance processes to ensure events were delivered successfully and within budget.
On a day-to-day basis, I worked closely with dealer partners, creating and distributing communications, responding to enquiries, and helping to maintain strong working relationships. I also supported sales and marketing activities through market research, reporting, and analysis, providing insights to support business decisions. Additionally, I managed and updated customer and dealer information within Salesforce CRM, ensuring accurate records and supporting sales pipeline activities. This varied role allowed me to develop skills in project management, stakeholder engagement, financial administration, event coordination, and data analysis while gaining valuable experience within a global organisation.

Were you given much responsibility during your placement / internship?

Yes, I was given a lot of responsibility during my placement and was trusted as a key member of the team. I took ownership of tasks across marketing, events, finance, dealer communications, and CRM management, while working closely with colleagues and external partners. This level of trust allowed me to make a meaningful contribution to the business while developing both my professional skills and confidence.

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

Yes, very much so. Throughout my placement, I developed a wide range of new skills and built on many existing ones. Working across marketing, events, finance, dealer communications, and CRM management allowed me to gain valuable experience in both technical and interpersonal skills. Most importantly, the placement helped me grow in confidence, independence, and professionalism. Looking back, I feel I have developed from a student into a young professional, and I am grateful for all the opportunities and challenges that helped me achieve that growt

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

5/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

How much support and guidance did you receive during your placement / internship?

How would you rate the support and guidance from your line manager?

5/5

How would you rate the support and guidance from the wider team?

5/5

Company Culture

What was the company culture and general atmosphere like?

The company culture was fantastic throughout my placement. Everyone was incredibly welcoming, supportive, and always willing to help, which created a positive and encouraging working environment. The team worked exceptionally well together, and I felt valued and included from day one. It was a great atmosphere to learn in, and the culture of collaboration and continuous development played a huge role in helping me grow both personally and professionally.

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

5/5

How would you rate the diversity initiatives?

5/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

5/5

Overall Experience

To what extent did you enjoy your placement / internship?

I thoroughly enjoyed my placement and genuinely couldn't have asked for a better experience. From the opportunities I was given to the support from my team, my expectations were exceeded in every way. It was an incredibly rewarding year that allowed me to develop professionally and personally, and I leave with valuable skills, great memories, and increased confidence as I move forward in my career.

Please rate your level of enjoyment on your placement / internship

5/5

Please rate how your experience met your expectations

5/5

Recommendations & Advice

Would you recommend BMW Group UK to a friend?

Yes

What advice would you give to others applying to BMW Group UK

My advice to anyone applying to BMW Group UK would be to go for it. It can be challenging at times, and you are given a lot of responsibility from an early stage, but that is what makes the experience so rewarding.
The placement provides an incredible opportunity to gain real-world experience, develop professionally, and make a meaningful contribution to the business. Be prepared to step outside your comfort zone, take on new challenges, and make the most of every opportunity. The amount you learn and the skills you develop make it 100% worth it, and the experience will be invaluable for your future career.

Future Career Prospects

Please rate the future employment prospects at BMW Group UK

5/5

Did you receive an offer to return as a graduate?

No
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