Assistant Brand Manager Review

I worked on the Lynx Brand team assisting on the 2026/27 shopper marketing plans, influencer partnerships & sampling activity, as well as several other workstreams such as OOH Media, Social Media & TV.
I worked with the other brand teams and various Unilever functions to discuss plans, opportunities and insights, further developing our Brand plans from both a marketing POV, but also in regard to commercial strategy.

I was given a significant amount of responsibility very early on, but also received a great amount of guidance on how to tackle projects and develop my hard and soft skills.
They were very good at scaling my work to ensure I continued to develop, never feeling like I was waiting for something to do or more responsibility on key projects.
They gave me a great balance of work that helped develop my weaker areas or knowledge gaps, as well as allowing me the autonomy to ask for and lead on passion projects that really allowed me to leverage my strengths.

I developed my ability to organise/prioritse my work and time. I learned a great deal about the FMCG industry and how brands function holistically.
Some of the hard skills I developed were project management, communication, budget tracking & performance analysis, agency management and relations, managing cross functional teams & stakeholders and event planning.
My biggest development takeaway has to be my confidence and trust in myself to manage difficult projects end-to-end, as well as presenting to senior stakeholders.

I was nurtured by my team (Brand Manager & other Assistant Brand Managers) throughout my experience, with genuine focus and care on my development. Projects and skills were transferred effectively and I never felt overwhelmed or that I was missing information on tasks or projects.

The company culture is very accomodating and progressive. There is also an intense competitiveness in terms of wanting to win as a team. Everyone makes an effort to collaborate and establish real friendships that extend beyond the workplace.

I really enjoyed my placement overall. It was intense, but an incredible learning experience. The scale of projects I've worked across and the responsibility I was handed were deeply fulfilling and exciting.

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