Market Research and Strategy Intern Review

Week 1:
● Getting to know Spring ACT
● Marketing audit on website, chatbot and socials
○ Included comments such as asking to explicitly integrate the digital
safe function
○ Improving LinkedIn About section
● Team coffee chats
● Beginning research
○ Research B2B, B2C and guerilla marketing generally
○ Understand target market
○ Deep dive into relevant organisations like UN Women, Refugee and Ruth
Week 2:
● Further prompt evaluation
○ Speaking from different perspectives including victim, parent, child,
friend and someone struggling with substance abuse
● Conducted literature review
○ Focus on B2B and guerilla
○ Sector-specific insights
○ Applied recommendations for Spring ACT
Week 3:
● Research on social media strategy and content diversification
● Investigating outreach packages and which category these would fit under
● Discussion on proposal building blocks and initiating contact
● Discussion about current success metrics - ImpACT platform in the works
● Deep dive on specific B2B strategy - healthcare, charities, local councils
● Creation of database
● Research into Swiss healthcare system
Week 4:
● Added 40+ new contacts to database
● Successfully identified and created a new partnership (local GP)
● Designed new poster and consolidated outreach materials
● Created Crawley healthcare organisations database and pilot study design
○ The pilot, I identified 14 local neighbourhood NHS practices, patient
population ranging from 6700 to 15,000. Divided them into 2 groups based on
patient population. Half to do initial outreach in person and half to do outreach
online. For online outreach, further split into calling and emailing - partially
because email wasn’t available for a lot of those trusts.
● Began consolidating final outreach strategy document
● Discussion about aligning outreach strategy with ambassador program
which is rolling out
● Created email templates - corporate partnership, outreach, follow-ups
● Created menu of corporate partnership collaboration options for website
Week 5:
● Need to translate email templates
● Finalise outreach document
● Create presentation
● Level up database with excel functions
● Present findings and insights to stakeholders

Yes, given full responsibility over scope and direction of my project - marketing strategy for Chatbot

Developed research, strategy and presenting skills.

Everyone was very supportive and happy to help but I had to be proactive in seeking it.

Very nice, everyone was very mission driven and supportive of each other's needs and capabilities. Effort to bring team together casually despite being fully remote and transparent communication about taking mental health days.

I loved it, I really enjoyed working with the team, I found the work meaningful and enjoyable. Did feel like I missed out on in-person benefits like socials and team building but trade off between working with such a diverse, international team.

Yes