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Higherin
Panasonic

European Marketing Assistant Review

at Panasonic

Placement (10 Months+)

Marketing

Bracknell

Review Submitted: July 2025

Overall Rating

4.6 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
5/5 - Support and Guidance
4.8/5 - Company Culture
4.5/5 - Overall Experience
2/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.
- Creating and copywriting of social media content
- Overseeing Marketing Development Fund (MDF) requests and claims
- Maintaining and updating content in the European Partner Portal
- Editing quarterly Partner Podcast episodes
- Developing and executing EU channel partner and local marketing campaigns and incentives
- Supporting at events and exhibitions for channel partners and end users
- Crafting emails in the Zift partner portal and Marketo marketing automation system
- Coordinating the recruitment of the replacement Industrial Placement student
Were you given much responsibility during your placement / internship?
I have been given vast amounts of responsibilities during my placement I have felt like a true member of the team and entrusted with important tasks.
Please rate how meaningful the work you were doing was
5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?
During my placement, I’ve significantly expanded my skill set – particularly in Adobe Premiere Pro through editing our quarterly podcast and Partner Spotlight series. My communication has improved; I now confidently share ideas and challenge perspectives to improve workflows. Working with European teams taught me to adapt to different dynamics, and transitioning from a B2C background to B2B and channel business helped me see the overlap between the two.
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?
I received consistent support throughout my placement, enabling me to build confidence and gain valuable hands-on experience.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5

Company Culture

What was the company culture and general atmosphere like?
All staff were friendly and approachable, regardless of their role, and consistently willing to offer support or engage in conversation.
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
4/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5

Overall Experience

To what extent did you enjoy your placement / internship?
I have thoroughly enjoyed my placement at Panasonic. I had the opportunity to experience a range of tasks and gain insight into how the company operates on a day-to-day basis.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
4/5

Future Career Prospects

Please rate the future employment prospects at Panasonic
2/5

Recommendations & Advice

Would you recommend Panasonic to a friend?
Yes
What advice would you give to others applying to Panasonic
My advice would be to be proactive and open-minded. The company offers a wide range of opportunities, so showing enthusiasm and a willingness to learn goes a long way.
Take the time to research the company, its values, and the department you're applying to - this not only helps tailor your application but also shows genuine interest.
In This Review
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