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Merseyside Police

Visual Media Officer Review

at Merseyside Police

Degree Apprenticeship

PR and Communications

Liverpool

Review Submitted: May 2025

Overall Rating

4.9 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
4.8/5 - Structure and Support

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis:
5/5
As a visual media officer for Merseyside Police, my role involves creating and managing visual content to support police initiatives.
Daily activities include
1. Photography: Capture images at events, crime scenes, and press conferences.
2. Video Production: Film and edit videos for campaigns and announcements.
3. Campaign Development: Collaborate on visual campaigns for safety and community engagement.
5. Content Management: Maintain a digital archive of photos and videos.
6. Social Media: Manage visual content for our social media channels.
7. Press Releases: Provide visual content for press releases.
8. Community Interaction: Engage with the community through visual storytelling.
To what extent do you enjoy your programme?
5/5
I thoroughly enjoy my programme. The flexibility of the course allows me to balance my unpredictable role effectively. The support provided is exceptional, helping me develop new skills and excel in marketing, campaign management, and visual storytelling. It's truly a rewarding experience!

Skills Development

Have you learnt any new skills or developed existing skills?
5/5
I've developed new skills in marketing, campaign management, and visual storytelling. These skills have enhanced my ability to create impactful campaigns, manage projects efficiently, and tell compelling stories through visuals, significantly improving our community engagement and outreach efforts.

Structure and Support

How well organised/structured is your programme?
5/5
My programme is very well-organised and structured. When I've had to miss sessions, I've been able to watch the recordings at my convenience. My management team has been supportive, giving me the time needed to catch up. This flexibility ensures I stay on track and succeed.
How much support do you receive from your employer?
5/5
I receive excellent support from my employer. We have regular meetings with both my training provider and my employer, ensuring everyone is updated. This collaborative approach helps me stay on track and succeed in my role, making the learning experience seamless and effective.
How much support do you receive from your training provider when working towards your qualifications?
5/5
I receive substantial support from my training provider while working towards my qualifications. They offer regular check-ins, provide valuable resources, and are always available to address any questions or concerns. This consistent support ensures I stay motivated and on track with my learning goals.
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
5/5
My qualification through my training provider has significantly improved my performance. It has boosted my confidence and enhanced the way people brief work into me. I now see a more holistic view of campaigns, enabling me to produce higher quality, impactful media that truly resonates with our audience.
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
4/5
Yes, there are various extra-curricular activities at work, including social events, sports teams such as the football team, Rugby team and martial arts training, and professional networking opportunities to engage in.

Recommendations & Advice

Would you recommend Merseyside Police to a friend?
Yes
Why?
Absolutely, I would recommend Merseyside Police to a friend. The supportive environment and opportunities for professional growth make it a great place to work.
What tips or advice would you give to others applying to Merseyside Police?
1. Understand the values and mission of Merseyside Police and specific departments.
2. Prepare and highlight relevant skills and experiences in your application.
3. Be genuine and show your passion for the role you're applying for
4. Connect with current employees for insights.
5. Approach the process with confidence and enthusiasm.
In This Review
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