European Marketing and Capabilities Review
at GSK
Placement (10 Months+)
Marketing
London
Review Submitted: May 2025
Overall Rating
4.8 /5
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Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
• Oversaw stakeholder management with agencies and approvers to coordinate branded content creation and approval (agencies include Four Health Media, HAVAS and Ashfield).
• Organised and chaired network calls with country leads across Europe.
• Oversaw EU brand budget tracking and managed purchase orders.
• Led and managed the onboarding journey rebuild for employees to streamline the process and improve engagement.
• Rolled out the Sales Capability Framework in the UK, Portugal and Spain for Key Account Managers (KAMs) and sales leaders.
• Organised an event for best practice sharing event aligned with business priorities.