Social Media Higher Apprenticeship - Innovate UK Business Connect

Social Media Higher Apprenticeship - Innovate UK Business Connect

About Innovate UK Business Connect:

We connect ideas, people, and communities to drive innovation that changes lives. Innovation is complex. The journey from idea to market is not straightforward and requires a diverse range of know-how, investment, market knowledge and research. Innovate UK Business Connect exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into real-world solutions.

The future holds both challenges and opportunities. We are passionate about working with innovative businesses to overcome these challenges and shape the opportunities and solutions that follow. Our vision is to create a network of innovators so powerful its ideas will change the world.

While business is at the heart of our work, our diverse connections span government, funders, research and the third sector. This unrivalled overview and connectivity enable us to be a trusted guide through a complex global landscape of research, development, and innovation.

Overview:

Reporting to the Partnership, PR and Communications Lead this role will support Reach & Engagement in creating, managing, and analysing social media content for all our system channels.

This role provides a valuable opportunity to develop digital marketing skills and gain hands-on experience in a fast-moving public sector environment, contributing to impactful campaigns that engage diverse audiences and promote Innovate UK Business Connect’s initiatives and services.

Responsibilities:

• Assist in the development and execution of social media campaigns across platforms such as LinkedIn, Facebook, Instagram and TikTok.
• Assist in the creation of engaging content, including posts, graphics, videos, and stories, that align with our goals and target audiences.
• Monitor social media channels, respond to comments and messages, and engage with followers in a professional and consistent manner.
• Track, analyse, and report on social media performance using analytics tools, identifying key metrics and areas for improvement.
• Support the wider Reach & Engagement team with administrative tasks, including scheduling social posts, maintaining social media calendars, and support the curation of a content library.
• Collaborate with different teams to gather relevant information and develop content that highlights the organisation's achievements, events, and services.
• Assist with delivering paid social media campaigns and advertising as required.

Desirable skills:

• Education, internship, or volunteering work in a communications or marketing environment.
• Basic understanding of social media analytics tools e.g. LinkedIn Analytics and how to interpret data to improve performance.
• Knowledge of paid social media advertising and campaign management.
• Experience of content scheduling tools such as Hootsuite.
• An interest or background in public sector communications or community engagement.
• Attention to detail and organisational skills, with the ability to manage multiple tasks and meet deadlines.
• Ability to work well both independently and as part of a team, showing flexibility and a willingness to learn.
• A proactive and creative approach to tasks, demonstrating enthusiasm for generating and developing new ideas.
• Good written and verbal communication skills, with the ability to adapt messages for different audiences.
• Microsoft Office skills in Outlook, Word, Excel and PowerPoint.

In addition, the following experience would be beneficial:

• Basic knowledge of major social media platforms (LinkedIn, Facebook, TikTok Instagram).
• Some administration experience OR criteria agreed with Apprenticeship provider.
• Experience of building effective relationships.

Salary: £23,000 per annum

Working hours: 37.5 hours per week, 9am to 5.30pm, Monday to Friday with an hour for lunch

Benefits:

This role provides a valuable opportunity to develop digital marketing skills and gain hands-on experience in a fast-moving public sector environment, contributing to impactful campaigns that engage diverse audiences and promote Innovate UK Business Connect’s initiatives and services

Future prospects:

Upon successful completion of your apprenticeship, there may be opportunity to grow and progress within the organisation.

How to apply

To apply for this role and to find out more, please click on the apply button. Please note that applications may close before the application deadline, so apply early to avoid disappointment.