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Brand Communications Assistant Review

at BMW Group UK

Placement (10 Months+)

Advertising, Marketing

Farnborough, Hampshire

Review Submitted: June 2026

Overall Rating

4.5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
4.5/5 - Skills Development
4/5 - Support and Guidance
4.5/5 - Company Culture
5/5 - Overall Experience
4/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

Supporting brand communications and customer journey activity, particularly around new model launches, helping plan and deliver consistent messaging across all channels. Contributing to the end-to-end process from initial communication planning through to market launch and ongoing customer engagement, ensuring consistency across all touchpoints e.g. digital channels, newsletters, email campaigns and social media to name a few!

Were you given much responsibility during your placement / internship?

I was given lots of opportunities to increase my responsibilities as I proved over time that I could handle the tasks. I was acting as an executive, with my work having a meaningful impact on the team and the department.

Please rate how meaningful the work you were doing was

5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

I have improved my commercial awareness, organisation, leadership, time-management, team work, communication and presentation skills.

How would you rate the training provided during your experience?

4/5

How would you rate your development of industry-specific skills during the experience?

4/5

How would you rate your development of personal / soft skills during the experience?

5/5

Please rate how these skills have helped you in your career development

5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

I had a handover month with my previous intern which was really valuable. I also had weekly 1:1s with my managers to get any support I may need.

How would you rate the support and guidance from your line manager?

4/5

How would you rate the support and guidance from the wider team?

4/5

Company Culture

What was the company culture and general atmosphere like?

Friendly, coffee culture atmosphere. Everyone is so enthusiastic about the brand its a very happy environment.

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

4/5

How would you rate the diversity initiatives?

4/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

5/5

Overall Experience

To what extent did you enjoy your placement / internship?

It has been the best experience of my life! I will miss it lots!

Please rate your level of enjoyment on your placement / internship

5/5

Please rate how your experience met your expectations

5/5

Recommendations & Advice

Would you recommend BMW Group UK to a friend?

Yes

What advice would you give to others applying to BMW Group UK

Research the automotive industry trends before interviews and show your passion for the brand!

Future Career Prospects

Please rate the future employment prospects at BMW Group UK

4/5

Did you receive an offer to return as a graduate?

Waiting to hear
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