Digital Marketing Intern Review

I worked as part of the Social Media Team for the University of Aberdeen Students’ Union (SU), focusing on improving their digital engagement strategy. My role involved reviewing the SU’s existing social media presence, analysing engagement data, and identifying opportunities to strengthen student communication and online visibility.
Day-to-day, I conducted audits of the SU’s Facebook, Instagram, and TikTok accounts, benchmarked other Student Unions’ top-performing content, built a shared content calendar covering key events and campaigns.
I also created and reviewed Canva mockups and campaign visuals (e.g. Welcome Week), helped define a consistent tone of voice across platforms, and collaborated with my teammates to present findings and strategic recommendations.

I was given a good level of responsibility throughout the internship. Our team was trusted to plan and deliver key elements of the SU's social media strategy, from conducting audits and benchmarking to creating new content ideas and campaign visuals.
We were encouraged manage our own time, and contribute creative ideas that could shape future SU communications. I appreciated the balance between guidance and independence, we had good communication throughout.

I developed several new skills and strengthened existing ones during my internship. I improved my digital marketing and social media strategy skills through auditing platforms, analysing engagement data, and setting SMART goals. I also gained experience in content planning, tone of voice development, and creative design using Canva. Working as part of a remote team also helped me enhance my communication, time management, and collaboration skills, particularly when coordinating tasks and presenting our findings to SU staff.

I received a good level of support and guidance throughout the internship, particularly through the weekly updates and task briefs from Zoe. The expectations were clear, and the resources provided (such as templates and examples) were very helpful for completing our work independently.
There were a few times when communication was a bit delayed, which made it harder to clarify certain tasks at first, but overall the guidance was supportive and encouraging. I appreciated the freedom to take initiative while still having direction when needed.

The company culture was very supportive and collaborative. Even though the internship was virtual, the atmosphere was friendly and inclusive, with encouragement to share ideas and work creatively as a team.

I really enjoyed my internship, it was engaging, creative, and a great learning experience. I liked having the freedom to contribute ideas, collaborate with my team, and see how our work could make a real impact on student engagement. I'm really grateful that I got the opportunity to do this internship.

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