Customer Insights Degree Apprentice Review
at BMW Group UK
Degree Apprenticeship
Market Research, Data Analysis
Farnborough, Hampshire
Review Submitted: April 2025
Overall Rating
4 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
4/5
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Overview of Role
4/5
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Skills Development
3.4/5
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Structure and Support
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis:
4/5
Data analysis of customer feedback whereby we create action plans to improve customer and retailer experience, this feeds into our overall customer strategy. We then perform root cause analysis to understand the issue. This gets fed into our customer governance approach to gain support from the wider business and leadership.
To what extent do you enjoy your programme?
4/5
I really enjoy it - the people make it at BMW!
Skills Development
Have you learnt any new skills or developed existing skills?
4/5
Data analysis, presentation skills, managing people, criticality, excel, Power BI
Structure and Support
How well organised/structured is your programme?
3/5
The course is well structured - expectations and assignments are clear and well set out. Retention is less clear here but if you work hard, you will find a place for you
How much support do you receive from your employer?
3/5
Line management support is strong, they are the key touchpoint. Limited contact with HR but when needed, an open dialogue is there.
How much support do you receive from your training provider when working towards your qualifications?
4/5
Pretty good, lecturers are happy to help. It has made my final year much easier - so thank you to them!
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
Understanding the theoretical has helped me understand business decisions
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
3/5
yes - I visited parliament to represent BMW Group apprentices which was amazing and planning on taking part in a fitness challenge with my team
Recommendations & Advice
Would you recommend BMW Group UK to a friend?
Yes
Why?
I have been happy here.
What tips or advice would you give to others applying to BMW Group UK?
Be yourself and make sure the apprentice route is right for you as it has its own challenges.
