Senior Copywriter Review
at ASOS
Level 3 Apprenticeship
Journalism and Publishing
Camden Town
Review Submitted: May 2024
Overall Rating
3.7 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
3.5/5
-
Overview of Role
3/5
-
Skills Development
3.8/5
-
Structure and Support
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis:
4/5
Line manager to team of copywriters - development & growth of team, 1-2-1s, ensuring they're supporting delivery of department strategy
Admin and data reporting of KPIs
Creative writing for website
Delivering meetings & workshops
Responding to external dept requests
Communicate legal/CR/TOV updates to the team
PIM Superuser
Admin and data reporting of KPIs
Creative writing for website
Delivering meetings & workshops
Responding to external dept requests
Communicate legal/CR/TOV updates to the team
PIM Superuser
To what extent do you enjoy your programme?
3/5
I enjoy it to some extent, it has an extensive time commitment and the overwhelming number of resources that need to be read. It can be quite stressful. However, despite these challenges, I have gained valuable insights and knowledge that have contributed to my personal and professional growth. While the process can be frustrating, the benefits I've gained make it worthwhile.
Skills Development
Have you learnt any new skills or developed existing skills?
3/5
Leadership & communication skills
Self awareness & emotional intelligence
Managing a project with tools & techniques to make it a success
Delivering feedback
Greater understanding of organisational strategy and culture
Time management skills - pomodoro technique
Self awareness & emotional intelligence
Managing a project with tools & techniques to make it a success
Delivering feedback
Greater understanding of organisational strategy and culture
Time management skills - pomodoro technique
Structure and Support
How well organised/structured is your programme?
4/5
The programme is well-organised and structured, with everything systematically arranged in a platform called Aptem. This system makes it easy to find all the necessary resources and information, streamlining the learning process and ensuring that everything is accessible and manageable.
It can sometimes be difficult to get booked in with my coach, and I also had a change of coach half way through the programme due to the initial one leaving. This transition added some challenges, but overall, the structure has remained intact.
It can sometimes be difficult to get booked in with my coach, and I also had a change of coach half way through the programme due to the initial one leaving. This transition added some challenges, but overall, the structure has remained intact.
How much support do you receive from your employer?
5/5
I receive a lot of support from my employer. They have provided me with one day a week dedicated to working on the course and occasionally allow work-from-home weeks to help me manage my studies better. My manager has attended all reviews and has been thoroughly prepared. This support has been instrumental in balancing my work and educational commitments.
How much support do you receive from your training provider when working towards your qualifications?
3/5
While I've received a reasonable amount of support from my training provider, it's clear that self-motivation plays a significant role. While they offer resources and guidance, much of the progress depends on personal drive and initiative.
How well do you feel that your qualification (through your training provider) helps you to perform better in your role?
4/5
It does contribute to my performance to some extent. The skills/knowledge acquired have certainly enhanced my abilities, allowing me to approach tasks with a broader perspective and greater confidence. However, practical application and continuous experienced-based learning are also vital components in refining my leadership and management capabilities within my role.
Are there extra-curricular activities to get involved in at your work? (For example, any social activities, sports teams, or even professional networking events.)
3/5
Social events at a business-wide level are rare (usually Christmas). They would typically need to be organised by myself or another team member and funded at our own expense and they often require individual initiative.
In terms of development rather than social, ASOS are great as they hold x2 'develops' events each year, where you can attend lots of different workshops (food, beauty, wellness, gym, skill development etc)
In terms of development rather than social, ASOS are great as they hold x2 'develops' events each year, where you can attend lots of different workshops (food, beauty, wellness, gym, skill development etc)
Recommendations & Advice
Would you recommend ASOS to a friend?
Yes
Why?
Yes, I would definitely recommend ASOS to a friend. I've experienced significant personal and professional growth while being exposed to diverse situations. The office environment is also very welcoming and inclusive.
What tips or advice would you give to others applying to ASOS?
Be yourself - authenticity is key. Showcasing your genuine personality and passion for what you do will resonate with ASOS's values and culture.
Showcase your passion for the fashion industry and willingness for personal growth/development.
Showcase your passion for the fashion industry and willingness for personal growth/development.
