Motorrad Marketing Intern Review

Item: Motorrad Marketing Intern at BMW Group UK
Rating: 4.5
Author: Anonymous

at BMW Group UK

Placement (10 Months+)

Marketing

Farnborough

Review Submitted: October 2021

Overall Rating

4.5 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

4/5 - Overview of Role

4.5/5 - Skills Development

4/5 - Support and Guidance

5/5 - Company Culture

4.5/5 - Overall Experience

4/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.

• Completed a 13-month placement with the BMW Group, within the BMW Motorrad marketing team
• Managed the national BMW Motorrad UK and Irish websites and liaised with international headquarters
• Worked with Financial Services to ensure BMW Motorrad had an effective online presence on the BMW Financial Services website
• Liaised with various agencies to deliver a strong CRM programme
• Constructed agency briefs to aid in the online and offline content generation process
• Supported the creative and functional appraisal of all online projects to ensure outputs offered optimum user experience, generated leads and complied with CI guidelines
• SAP Administration including and not limited to retailer payments and internal sundry payments
• Helped ensure BMW Motorrad had the best possible presence at all major motorcycle shows and events

Were you given much responsibility during your placement / internship?

Yes, I was given a large amount of responsibility, I was given entire ownership of the BMW Motorrad UK and Ireland national websites.

Please rate how meaningful the work you were doing was

4/5

Skills Development

Have you learnt any new skills, or developed your existing skills?

I have learnt loads of new skills during my year. Particularly, how to use various content management systems CMS, communication skills at events, SAP, teamwork and presentation.

How would you rate the training provided during your experience?

5/5

How would you rate your development of industry-specific skills during the experience?

5/5

How would you rate your development of personal / soft skills during the experience?

4/5

Please rate how these skills have helped you in your career development

4/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?

My role as an intern was unique to me, a lot of my responsibilities only I knew how to do, therefore support was sometimes limited

How would you rate the support and guidance from your line manager?

4/5

How would you rate the support and guidance from the wider team?

4/5

Company Culture

What was the company culture and general atmosphere like?

The company culture is great, everyone is really nice and I met lots of great people. Its like one big family

How would you rate the inclusiveness of the culture?

5/5

How would you rate the social opportunities?

5/5

How would you rate the diversity initiatives?

5/5

How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?

5/5

Overall Experience

To what extent did you enjoy your placement / internship?

I really enjoyed my placement, despite the pandemic I had a very positive experience. I learnt so much and it showed me that I really want to go into a marketing career.

Please rate your level of enjoyment on your placement / internship

4/5

Please rate how your experience met your expectations

5/5

Future Career Prospects

Please rate the future employment prospects at BMW Group UK

4/5

Recommendations & Advice

Would you recommend BMW Group UK to a friend?

Yes

What advice would you give to others applying to BMW Group UK

Share all relevant experience. Come across friendly in an interview. BMW like to see good personalities and someone with a willingness to learn and work hard

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